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The 10 best AI content generation tools for businesses (2024)


October 13, 2023



The 10 best AI content generation tools for businesses (2023)

Artificial intelligence has revolutionized the way businesses create and distribute content. With AI tools, businesses can now streamline their content creation processes, save time and resources, and deliver high-quality content that resonates with their target audience.

In this article, you’ll find the best content generation tools available today. But first things first—let’s quickly explore what these tools are and where you can use them.

What are AI content generation tools?

AI content generation tools analyze data, patterns, and language models to generate articles, blog posts, product descriptions, and social media content without human input. They’re designed to make it much easier and faster for individuals and businesses to create written material.

These tools can take the weight off of manually producing content, which allows businesses to focus on other important tasks while still maintaining quality written material consistently.

Now, there are plenty of ways you can use AI content generation tools. In particular, you can use them for:

  • Blog posts and articles
  • Social media content
  • Product descriptions and reviews
  • Email marketing campaigns
  • Chatbot interactions
  • Creative content
  • Data-driven reports and analytics
  • Localization and translation
  • and training materials and e-learning content

Let’s take a look at the ten best AI content generation tools according to their use. Check out their descriptions and see which one suits your needs best!

AI content generation tool #1 - SC Training (formerly EdApp) (for course creation and translation)

Learning and development (L&D) in the age of automation is thriving more than ever. SC Training (formerly EdApp), a top-notch L&D platform, has free AI content generation capabilities that make it a powerful tool for creating an adaptive workplace. It caters perfectly to your modern needs in employee training and development.

AI content generation tool for course creation and translation - SC Training (formerly EdApp)

Its game-changing Create with AI feature acts as your instant brainstorming partner, so you can instantly generate engaging lessons, slides, and interactive microlearning content. You don’t have to stare at a blank screen, waiting for inspiration to strike.

AI content generation tool - SC Training (formerly EdApp) Create with AI

To spice up your lessons, you can use the creator tool and add multimedia elements like photos, audio, and videos.

AI content generation tool - SC Training (formerly EdApp) Creator Tool

You can even convert your courses into over 100 different languages with SC Training (formerly EdApp)’s AI Translation feature. With a few clicks, you’ll have no trouble training and upskilling your teams, no matter where they’re located.

AI content generation tool - SC Training (formerly EdApp) AI Translation

SC Training (formerly EdApp) also has an AI-powered quiz generator where you can generate quizzes by simply entering topics, keywords, or even paragraphs of text. Here, you can choose the type of format from the platform’s set of interactive templates. That includes formats like multiple-choice, circle-the-answer, chat, and carousel. It’s a fun and exciting way to assess your team’s knowledge and performance.

AI content generation tool - SC Training (formerly EdApp) AI quiz generator

Cost: Free (up to 10 users)

Key features:

  • AI-powered course creator tool
  • AI translation
  • AI quiz generator
  • Template library
  • In-built integrations
  • Reporting and analytics

Start using the best AI content generation tool for course creation and translation! Sign up with SC Training (formerly EdApp) today.

AI content generation tool #2 - Frase (for SEO writing)

Designed specifically for SEO writing, Frase is an AI content generation tool for streamlining the process of creating high-quality, search-engine-optimized content, which can save you and your team time and effort without outsourcing SEO.

AI content generation tool for SEO writing - Frase

With Frase, you’ll have access to an AI writing assistant and a content editor tool where the platform presents you with relevant questions related to your keywords. It offers a chatbot that answers user queries from your website and helps optimize your existing content by comparing it to the top-ranked articles on Google.

Cost: Starts at 14.99 USD/month

Key features:

AI content generation tool #3 - Zendesk (for customer service)

Zendesk’s AI-powered solution aims to make it easier for businesses to give efficient and helpful customer service. It offers AI-driven chatbots and automation to quickly handle customer inquiries, which you can integrate into your website or messaging apps.

AI content generation tool for customer service - Zendesk AI

Another key feature of Zendesk AI is its intelligent knowledge base, which automatically transforms basic information into complete articles. This allows you to easily create and update content across your entire help center. It can also give suggestions for responses and detect customer intent, which can help support agents deliver better service.

Cost: Paid plans start at 25 USD/month

Key features:

  • Intelligent knowledge base
  • Advanced AI bots
  • AI insights and suggestions

AI content generation tool #4 - Narrato (for workflow management)

If you’re looking for an AI content creation platform to manage your workflow, consider using Narrato. It combines the benefits of an AI writing assistant with features for streamlining content creation and management.

AI content generation tool for workflow management - Narrato

With this AI content generation tool, you can generate high-performing content with improved readability, engagement, and grammar. Besides automated content creation, Narrato also offers a comprehensive platform for managing your entire content workflow in one place. It has features for generating content ideas and briefs, managing schedules with a content calendar, and using style guides and brand assets.

Cost: Starts at 52 USD/month

Key features:

  • AI-powered content management
  • Task automation
  • AI writing assistant

AI content generation tool #5 - Beautiful.ai (for presentation making)

With its AI-assisted design, Beautiful.ai offers a collection of pre-designed slides that can help you present your ideas meaningfully and without disrupting your workflow. Here, you can take advantage of shared slides and themes that allow you and your team to stay visually consistent and on brand across your presentations.

AI content generation tool for presentation making - Beautiful.ai

The AI content creator tool also offers real-time collaboration, a searchable slide library, and feedback through in-app comments. Plus, you can increase productivity and save valuable time as Beautiful.ai automates formatting.

Cost: Starts at 12 USD/month

Key features:

  • AI-powered presentation maker
  • Automation
  • Custom branding
  • Real-time collaboration

AI content generation tool #6 - Copy.ai (for social media posting)

Copy.ai is an AI content generation tool that businesses use to generate high-quality content for social media. Whether it’s for promoting a product, running a business, or boosting engagement on different social media platforms, Copy.ai can help your business grow at scale.

AI content generation tool for social media posting - Copy.ai

With this tool, you can streamline your social media workflows and repurpose existing content like webinars and product demos into engaging social posts for any channel. You can also make sure that your content reflects your brand’s unique voice, maintaining a consistent brand identity across all your social media content.

Cost: Free; paid plans start at 49 USD/month

Key features:

  • AI-assisted brand voice
  • AI social media content generator
  • Social media workflow

AI content generation tool #7 - Hubspot AI (for email marketing)

If you want to enhance your email marketing efforts, Hubspot AI offers a range of features designed to drive clicks and conversions. Its AI Email Writer allows you to generate engaging sales outreach emails quickly, so you can reach more prospects in less time.

AI content generation tool for email marketing - Hubspot AI

Using the tool, you can easily design email templates for your email marketing campaigns. With the slash and highlight commands, you can generate and edit emails on demand. You can also automate the process of writing email copy and customize the length, spelling, and tone to make a lasting impression on your prospects.

Cost: Free; paid plans start at 20 USD/month

Key features:

  • AI-generated sales email writer
  • Generative AI
  • Automated copywriting

AI content generation tool #8 - Canva (for image generation)

Canva is a popular AI content creation tool that helps businesses generate stunning images for their creative needs. With its Magic Studio feature, you’ll have access to a variety of AI tools that can make the design process more efficient. Magic Write, for instance, can help you find fitting words for your content, while Magic Media lets you generate eye-catching images and videos that perfectly fit your project.

AI content generation tool for image generation - Canva

Of course, it’s not the only player in this particular market niche, so if it doesn’t offer quite what you’re looking for, try this AI image generator instead to see if it’s a better fit. Diversifying your experience of AI tools in this way is wise for all sorts of reasons.

Cost: Free; paid plans start at 14.99 USD/month

Key features:

  • AI-powered writing tool
  • AI image editor
  • Media library

AI content generation tool #9 - Pictory (for video generation)

Pictory is an AI content generation tool that gives users a simple, efficient, and cost-effective way to create engaging video content for various purposes. It can turn any script into highly shareable videos in just minutes.

AI content generation tool for video generation - Pictory

Pictory lets you automatically transform your blog posts into engaging videos, add in-app multimedia elements, and add narration using your own voice or AI-generated voices. You can also quickly and easily edit webinars, podcasts, and Zoom recordings and add your own custom branding and automated captions to grow your audience.

Cost: Starts at 23 USD/month

Key features:

  • AI-powered video creator tool
  • Auto caption
  • Auto summarize

AI content generation tool #10 - Tableau (for data visualization)

Completing our list of AI content generation tools is Tableau, a reliable solution for data analysis and visualization. You can use the platform to automate complex data processing tasks and identify trends or patterns in your datasets. Then, you can generate captivating presentations out of it, which you can share during team meetings, standups, or client pitches. 

AI content generation tool for data visualization - Tableau

Cost: Paid plans start at 75 USD/month

Key features:

  • AI data visualization and preparation
  • Generative AI
  • Predictive analytics

When using AI, remember to strike a balance

AI is a game-changer—there’s no doubt about that. But before jumping headfirst into using it to create content, keep in mind that AI should be a complement to human expertise and not a complete replacement. Find that balance where AI enhances what you do without losing that human touch that keeps things engaging and relatable in the long run.

Take a moment to understand the potential of AI, as well as its limitations. Strike a balance.


Ella Mar

Ella is a content writer for SC Training (formerly EdApp), an award-winning e-learning management system designed to help companies deliver high-quality workplace training. In her free time, she enjoys painting, reading, or playing with her cat.

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