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Business communication & why your team needs it


December 4, 2023


Donna Dane


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Business communication is the linchpin that sustains organizational success and fosters a collaborative and productive work environment. This article explores its fundamental importance and how it shapes and enhances the functionality of a team.

From fostering clarity to building strong interpersonal relationships, let’s find out why business communication is a non-negotiable for the seamless operation and success of your team.

Here, we’ll navigate through various communication strategies and see how they can help your team thrive in a modern, fast-paced business landscape. But first, let’s define business communication.

What is business communication?

Business communication is the systematic process of conveying information and ideas within an organization to facilitate effective functioning.


It involves the exchange of messages between individuals or groups to achieve common goals, making sure that everyone’s on the same page about their tasks, objectives, and overall strategy.

Business communication passes through various channels, including written documents, verbal discussions, presentations, and electronic messages.

Clear and effective business communication is vital for understanding and collaboration in a cohesive and productive work environment. All of these factors contribute to the success and growth of an organization.

SC Training (formerly EdApp) is a learning management system (LMS) that can help your team enhance their business communication services through interactive modules, mobile accessibility, and microlearning features. It allows you to create engaging content with multimedia elements, quizzes, and simulations.


It also offers ready-made courses in effective communication for customer service, retail service, freelance, and even project management roles. 


You can import these courses for free and seamlessly deliver them for your team’s training and development activities. You can also customize them to your team's specific communication needs.

Sign up for SC Training (formerly EdApp) to enhance your team’s business communication skills.

What is the importance of business communication?

The importance of business communication can’t be overstated. As mentioned earlier, it serves as the lifeblood of organizational success. The purpose of communication within a business is essential for establishing clarity in goals, strategies, and expectations.


Effective communication in the workplace enhances teamwork by guaranteeing that all team members are well-informed and aligned with the overall mission. Business communication also fosters innovation and problem-solving through the exchange of ideas and feedback.

Plus, it plays a pivotal role in building and maintaining strong relationships, both internally among team members and externally with clients, partners, and stakeholders.

Clear communication reduces misunderstandings, minimizes errors, and promotes a positive work culture. This leads to increased efficiency, productivity, and the overall success of your business.

What are the 4 types of business communication?

Business communication can be categorized into four main types. All of these types of communication work in tandem to create a comprehensive and effective system within an organization.


Internal Communication

This involves the exchange of information within the organization. It includes communication between employees at all levels, as well as messages from management to staff and vice versa. Additionally, exploring Slack alternatives can offer varied platforms to cater to these communication needs effectively.

Internal communication makes sure that everyone within the organization is informed about everything they need to do to reach the business’s common goals and objectives.

External Communication

This type involves interactions with entities outside the organization, such as customers, suppliers, investors, and the general public.

External communication aims to establish and maintain positive relationships with these external stakeholders. It conveys information about products, services, and the overall reputation of the company.

Formal Communication

Formal communication follows established channels and is often documented. It includes official reports, memos, policy manuals, and other written or verbal communication that go with organizational protocols.

This type of communication is structured and typically follows a hierarchical flow within the organization.

Informal Communication

Informal communication is more spontaneous and casual. It occurs without the constraints of official organizational channels and often includes conversations around the office, in emails, or in chats.

While it may lack the formality of official communication, informal communication is crucial for building relationships, sharing ideas, and maintaining a positive work culture.

What are the 7 C's of business communication?

In 1952, Scott M. Cutlip and Allen H. Center published their seminal work, ‘Effective Public Relations’. In this book, these University of Wisconsin professors introduced the ‘Seven C’s of Communication’.


These pillars of communication are often referenced in the context of public relations and professional communication. They serve as a guide for individuals and organizations to enhance the quality of their communication, whether it’s in verbal or written form.

Here are the 7 C’s of business communication with some tips on how to use them effectively:

  1. Clarity: Messages should be clear and easily understood to avoid confusion or misinterpretation. Use simple language to express your ideas.
  2. Conciseness: Be brief and to the point. Avoid unnecessary details and filler words. Concise communication respects the recipient's time and increases the likelihood of the message being understood.
  3. Concreteness: Use specific facts and figures to support your message. Concrete information adds credibility and helps in clearly conveying the intended meaning.
  4. Correctness: Make sure that your communication is free from errors, both grammatical and factual. Accuracy is crucial to maintaining credibility and trust.
  5. Coherence: Organize your message in a logical and consistent manner. Coherence guarantees that ideas flow smoothly, aiding in the comprehension of the message.
  6. Completeness: Give all necessary information to avoid ambiguity and misunderstandings. A complete message makes sure that the audience has a comprehensive understanding of the topic.
  7. Courtesy: Maintain a respectful and positive tone in your communication. Courtesy fosters a positive relationship between the sender and the recipient, contributing to a healthy professional environment.


Donna Dane

Donna is an elearning content writer for SC Training (formerly EdApp), a mobile-based microlearning platform designed for today's digital training needs. When she's not writing web articles, she writes lines of code or songs or anything food-related.

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