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5 Ways Mobile Learning Increases Sales Success


February 6, 2020



Mobile Learning Increases Sales Success

Mobile learning has proved to enhance various processes within organisations, facilitating organisational productivity, agility and flexibility. Increasing sales success is vital in the majority of organisations, whereby effective training is the primary culprit in giving your business the competitive edge it needs.

Sales convinces customer and clients to purchase a good or service which is why it is pivotal to organisational success to provide effective and the most successful form of training for employees across the entire company.

In this article, we will outline 5 of the best ways mobile learning increases sales success.

1. Just-In-Time Training (JITT)

Mobile-based microlearning can be accessed instantly from various devices, such as a tablet or smartphone on demand. This also allows employees to access information when on the shop floor or on-the-go to provide the best responses and information transfer to potential customers or clients.

2. Consistent Training and Feedback

Consistent information provision is essential for employees’ constant learning and feedback cycle. Feedback is an essential part of the action learning cycle, making it a pivotal aspect of effective training. According to the research of Heaphy and Losada, five positive pieces of feedback are needed for every negative one. If this is not dealt with carefully, negative feedback may not be taken constructively and instead may result in employees becoming offended and disheartened.

3. Retail Training Provided to Employees on the Job

Sales employees often have incredibly busy schedules and do not have much time to set aside for training. This is why microlearning is extremely beneficial to enable employees to learn while working. The specificity of the material makes it easy for learner to navigate around the program, enabling them to utilise only the information they need in that moment.

4. Information is Provided In Spaced Intervals

Spaced repetition provides information to learners in short bursts in an effort to expose information in such a way that learners are able to embed this knowledge into their long-term memory. SC Training (formerly EdApp) provides this through their unique feature labelled Brain Boost, which works to refresh learners’ memories in order to assist in the recall of essential information applicable to their everyday roles and responsibilities.

5. Encourages Collaboration

Collaborative learning is extremely beneficial for employees as it is undoubtedly advantageous when colleagues learn from each other. This is achieved through the facilitation of peer learning, where employees are able demonstrate their knowledge of certain processes to gain an understanding of their peers’ capabilities.

Make sure to account for the discussed factors to experience how mobile learning increases sales.


Guest Author Daniel Brown

Daniel Brown is a senior technical editor and writer that has worked in the education and technology sectors for two decades. Their background experience includes curriculum development and course book creation.

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