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Microlearning for the Real Estate Industry


September 17, 2019



Microlearning for the Real Estate Industry

The real estate industry in the US provides revenue of millions of dollars. According to The Balance, in 2018 real estate construction granted .15 trillion to the US’s economic output. In 2006, it peaked at .19 trillion. So, for an industry so prominent, how can we ensure that employees and companies are performing at their optimum? Enter, microlearning.

Real estate plays an integral role in the functioning and dynamism of the global economy. Real estate construction’s labor intensity is one of the reasons the unemployment rate in the sector often drops. To avoid these drops in employment and for the industry to thrive, it is essential to provide quality education to employees to feel valued by the company, thus perform better.

In this article, we will outline how microlearning can assist in the growth and maintenance of the real estate industry.

Allows for the communication of clear goals

The concise manner and purposeful presentation of the information offered by microlearning allow for the communication of clear goals. Clear-cut goals enable employees to be effectively guided through the learning process, while feeling supported and valued. In the real estate industry, much thought must be given to the future as economic performance has a direct effect on consumer spending, thus the success of the industry.

Provides employees with reasons why their employment is important

Private lender, Adam Smith, says that when employees understand what is to be achieved and feel like they have the responsibility in doing that, they are more likely to be absorbed in the company and contribute to its overall success. In real estate, both real estate construction workers and real estate agents are pivotal in the effective performance of the housing market and industry as a whole. When employees understand why they are needed and why they are important to the company, they will be able to find meaning and purpose in their work. This can be translated through microlearning modules, through both informative interactivities, as well as praise.

Provides employees with real-life scenarios and skills

The interactive nature of microlearning enables on-the-job-like training for employees, providing them with real-life scenarios in which they must apply practical skills as if it were real life. In real estate, these may be client-facing exercises for real estate agents. This also avoids the need for time to be taken out of important working hours to set aside time for training. Real estate is a 24/7 job, where employees are constantly on the move meaning that they will often not have time for training. With microlearning, they are able to complete their training on the go, whether this is on their commute to sites, to work, early morning, or at night.

Engages and retains learners in their training

The addictive properties of microlearning arise from unique features, such as gamification, a responsive and aesthetic authoring tool, and the lessons’ compatibility with smartphones, tablets, laptops, and desktops. Gamification instills a sense of healthy competition in employees, through the incorporation of gaming elements, such as leaderboards, point scores, star bars, and real prizing. LMS’s that have a good authoring tool, such as SC Training (formerly EdApp), provide users with a plethora of ready-made templates used to successfully create effective lessons filled with carefully curated content.

If you would like to learn more about how to build the most effective employee training strategy!

If you’d like to know more about how SC Training (formerly EdApp)’s mobile learning platform can help your internal training practices, get in touch at enquiries@edapp.com. You can also try SC Training (formerly EdApp)’s Mobile LMS and authoring tool for free by signing up here.


The Balance: Real Estate’s Impact on the US Economy


Guest Author Daniel Brown

Daniel Brown is a senior technical editor and writer that has worked in the education and technology sectors for two decades. Their background experience includes curriculum development and course book creation.

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