What is retail training? Benefits, ideas, and examples

Effective training is key to staying ahead in the fast-changing retail industry. Retailers of all sizes encounter new trends and technologies, shifting customer preferences, and unexpected challenges. With adaptable training, modern retail teams can navigate this dynamic landscape better, creating a seamless customer experience.

At SC Training, we understand the unique hurdles of retail training and keep them in mind as we design the learning experience your teams need and deserve. Discover how to tackle these challenges in this comprehensive guide, featuring a list of course and training ideas to achieve customer satisfaction and brand loyalty.

What is retail training?

Learning how to meaningfully engage with customers doesn’t happen overnight. It’s an art that takes time and training to perfect. Retail training, in particular, sharpens the skills and knowledge of employees, empowering them to improve sales and deliver customer experiences that leave a lasting impression.

Teams in retail juggle a handful of tasks that require a wide range of skills. For this reason, training in retail covers different important topics that develop their fluency in product knowledge, ability to build rapport and trust, confidence in overcoming objections, and more.

Benefits of retail training

In retail, customer service isn’t just important, it’s everything. The secret to getting it right lies in effective training. Because there’s no downside to investing in your team’s growth. Explore how training creates a customer-focused culture, along with many other benefits below:

• Improve productivity: Employees are more confident and efficient when they’re equipped with the right skills and knowledge. This means handling customer inquiries smoothly and completing transactions quickly.
• Enhance customer engagement: As teams develop their interpersonal skills with training, they make customers feel more comfortable and connect with them better.
• Retain top talents: Effective training reduces staff turnover as they feel more valued. You also spend less time searching for replacements as they become more skilled and dedicated to contributing to the business.
• Generate greater revenue: Operations run more efficiently with training. This translates to reduced delays, minimal errors, and quality service that drives conversion.
• Encourage positive word of mouth: Retail stores rely heavily on positive experiences shared by customers. When teams are trained to attain customer satisfaction, customers are naturally encouraged to spread the word.
• Deliver lasting sales impressions: Well-trained staff know how to build rapport with customers and deliver great service. This increases the chance that a customer chooses to return in the future.  

Examples of retail training

If you’re unsure of what training to offer your teams, get inspired by this retail training guide with practical examples you can use for your business.

New hire onboarding 

Training for retail employees starts from day one. Get your teams up to speed on the company’s mission, values, and culture, give a tour of the key areas of the store, and lay out their specific job responsibilities. This should include information about the products or services they will be selling, as well as some crucial customer service training for positive shopping experiences.

Sales training

This training delves into the specific techniques and strategies that your teams can adopt to encourage customers to purchase your products. It teaches them to build rapport, understand needs, and close sales effectively. 

Scenario-based learning

When training employees on processes and products, it’s important to put knowledge into context. One great way to do this is through scenario-based learning. These training scenarios will reflect common situations retail teams face, including dealing with complaints and processing payments or refunds. 

Instead of placing undertrained employees directly on the sales floor, scenario-based learning gives them a supportive space to learn, make mistakes, and improve.

Refresher training

For seasoned retail employees, you can incorporate quarterly or annual retail training programs to update their knowledge on new product launches and changes in existing ones. This is also the right time to review crucial skills and information related to their day-to-day responsibilities so you can address potential gaps.

Just-in-time performance support

Floor staff in large stores are constantly on the move, not tied to a desk. In these dynamic environments, they often require quick and relevant solutions at a moment’s notice. Just-in-time performance support is a training approach that gives teams the information they need at the palm of their hands, instead of having to rely on traditional training sessions. 

With this training approach, a sales associate can help a customer who is unsure about which product to purchase with instant access to product information and comparisons. This lets your teams give smart and informed recommendations on the spot so they can confidently answer questions and engage with customers.

Leadership development training

Whether you work as a cashier, a stocker, or a store manager, training will always be beneficial. This stays true even for individuals in sales management and leadership positions as they need to effectively motivate and guide their teams.

Leaders in retail should receive training on hard skills such as developing and implementing effective sales strategies. But it’s also important for them to master soft skills like giving feedback and strengthening critical thinking skills to solve problems effectively.

How to improve your retail training programs

Here are some valuable tips and best practices you can use to upskill and train your retail teams effectively.

1. Pinpoint gaps and training needs: Begin with an assessment to identify knowledge and skill gaps. This guarantees that training is relevant and targeted. Understanding these missing links lets you design a focused learning experience and progress to the next steps.
2. Consider customer feedback: Improving the customer experience is the end goal of your training, so it’s only right that you consult their opinion. Refine and enhance your training through insights you gather from surveys and interviews with shoppers.
3. Opt for the right training tool: Prioritize platforms that let you create, deliver, and track courses in one place. E-learning apps like SC Training host retail courses online and automate tedious processes while making training more efficient. If you’re on a budget, you can also go for free retail training materials so you don’t have to break the bank. 
4. Tackle everyday retail challenges: Your training should address real and common issues that are faced by your staff. This guarantees that training stays effective and relevant to their jobs.
5. Gamify product training: Opt for retail sales training tools with gamification as it helps boost knowledge retention while keeping teams engaged. Try incorporating it into product training so your teams are less overwhelmed when there are changes in product features or new launches.
6. Measure on-the-job performance: Don’t forget to assess how your teams are performing in their roles. This helps you identify what part of training is effective and which areas need improvement. 
7. Gather feedback: It’s important to hear what your teams have to say about training since they’re the ones participating in it. Gathering feedback is another method that you can use to determine how you can make training more effective.

Key retail training topics & recommended courses

We’ve put together a curated list of essential retail training topics, along with some recommended online courses, to help you and your teams stay ahead in the industry.

1. The Basics of Customer Service

• Recommended Courses: Creating a Positive Customer Experience

To be effective in retail, your teams need to fully understand what customer service truly is about. This means knowing how to interact, impress, and engage with customers. This training can help staff deliver a consistent brand experience and enhance the customer journey.

2. Visual Merchandising

• Recommended Courses: Visual Merchandising for Fashion Retail, Stocking 

Effective visual merchandising creates displays that attract attention while communicating a cohesive identity. Strategically stocked shelves also encourage purchases and cross-selling opportunities. Develop your team’s eyes for managing inventory and organizing stocked displays so you can maximize your business’ sales potential.

3. Listening and Communication Skills

• Recommended Course: Retail Services - Communication

Most retail employees face different types of customers daily. So it’s crucial to develop their retail communication skills. Training will help your teams get the right message across, allowing them to deliver information and answers that create value for shoppers.

4. Fraud Prevention

• Recommended Course: Payment Security (for Cashiers) 

Avoid falling victim to fraudsters who use skimmers and other theft tools to steal debit and credit card information. Familiarize your teams with your point-of-sale system (POS) and train them to identify suspicious behavior, spot counterfeit cash, and prevent scamming and skimming.

5. Workplace Safety

• Recommended Courses: Loss Prevention Primer, Slips, Trips, and Falls in Retail

Workplace safety is often overlooked in the retail industry. But the reality is workers are at risk due to slips and falls, heavy lifting, strain injuries, and potential security threats. Keep your teams safe and healthy while avoiding disrupting operations and costly legal fees with the right training. 

Elevate customer experiences with SC training

Make retail excellence your new standard. Here at SC Training, we deliver learning experiences that go beyond mere sales. We help you and your teams forge relationships and create lasting connections with your customers. 

Discover how we can help bring your vision to life with these training features:

• Mobile-first learning: Using their smartphones, tablets, or computers, teams can train anytime and anywhere, even without a desk. SC Training’s mobile-ready feature breaks through scheduling barriers by letting training fit into the flow of your retail staff’s work.
• Editable course library: SC Training houses 1,000+ courses on various topics, including retail training. These courses are completely editable allowing you to make ready-made content feel like your own.
• Gamification: Avoid overwhelming your teams with information on new and updated products. Make training more engaging with built-in gamification and cut course creation time with 80+ gamified templates. 
• Social learning: Help teams connect, regardless if they’re assigned to different stores. SC Training’s social and peer learning features encourage your teams to turn to each other to ask questions, clarify information, and solve problems.
• AI Translation: Whether you have stores in various countries or teams that speak different languages, SC Training keeps lessons accessible with AI translation. This feature lets you translate learning content into 100+ languages with a click of a button.

Let your customers know that they’re at the heart of what you do. Invest in training that makes a difference and helps your teams create a meaningful impact. Join our retail customers in delivering learning experiences that foster loyalty and drive success.

Stay ahead with retail training. Join SC Training today!