10 Social Media Marketing Training Courses

1. Social Media Policy

The Social Media Policy course by SC Training (formerly EdApp) is a free training course that goes over guidelines and policies that digital marketers need to comply with to protect their company’s image. The 4-part course covers lessons on protecting company information, remaining professional, being responsible online, and complying with social media policies. An awesome advantage of this course is that each lesson is delivered in bite-sized chunks to improve retention and to avoid overwhelming learners with too much information.

Through SC Training (formerly EdApp)’s authoring tool, you can edit this short marketing course, add branding elements, or include a certificate feature, which automatically generates certificates for learners that have successfully completed the course. You can also send out lesson reminders through the push notification feature. This way you can ensure that your learners don't miss out on course updates and completion deadlines.

• Price: Free
• Length: 5 to 10 minutes per lesson
• Certification: Available

Created By SC Training (formerly EdApp)

3. Social Media Content Strategy

To efficiently roll out content on social media, businesses need to lay out their goals and objectives for each marketing campaign. With Fiverr’s course on Social Media Content Strategy, you’ll be able to create an effective and organized content plan for your business’s social media channels. The course also covers lessons on how to conduct thorough customer research, how to identify your target persona, and how to come up with measurable objectives for your social media campaigns. Overall, the topics discussed in this social media marketing training course will build your knowledge about effective social media content strategies as well as the importance of conducting thorough market research.

After downloading the course, you’ll have unlimited access to all the lessons, exercises, and quizzes, and you can even earn a badge after completion. Learners can also access their course content conveniently through mobile or desktop devices.

• Price: $46 USD
• Length: 1.5 hours
• Certification: Available

Created by Fiverr

5. Free Social Media Analytics Course

As businesses’ social media platforms continue to grow, the need for marketing professionals to understand their successes and failures will also increase. This social media marketing training course from Quintly introduces learners to social media analytics and discusses its role in boosting your company’s growth and tracking your team’s ROI. By the end of the course, you'll know more about the importance of social media analytics, data-based goals and KPIs, and the foundations for reporting. Each lesson in the course includes a 2-minute video clip, informational graphs, research, text resources, and short quizzes to help you gauge how much you’ve retained from the course. Conveniently, this course can also be accessed through any mobile or desktop device.

• Price: Free
• Length: 1.5 hours
• Certification: Available

Created by Quintly

6. Social Media Success for Business

This video-based course by Learning.ly covers topics like how to outline your own content marketing plan, how to integrate and automate social media content, and how to craft an analytics plan to track what’s working for the business. It highlights the importance of creating a manageable social media plan for different types of organizational structures. You'll also learn more about the different techniques for promoting and automating your social media efforts. Apart from these focused lessons, this free online social media class also gives you an overview of the different social media marketing tools and the way brands, small businesses, large companies, and non-profit organizations use these platforms to increase their opportunities for success based on their target audience. 

• Price: Free
• Length: 20 minutes
• Certification: Not available

Created by Learning.ly

8. Introduction to Social Media Marketing

Hosted on Coursera, the Introduction to Social Media Marketing course is offered by Facebook as part of their Facebook Social Media Marketing Professional Certificate. The course allows marketers to understand the key differences between traditional offline marketing and social media marketing. Whether you’re a beginner or a highly skilled marketing professional, this course will help equip you with applicable social media marketing tips for your social strategy.

The course’s 4 lessons are spread across 4 weeks to help you avoid information overload and retain the new knowledge better. You can also take the course for free and in your own time, as it doesn’t follow a set schedule or deadline. Upon completion, you'll be able to earn a free online social media marketing certification that you can use to update your resume and further your career in social media marketing.

• Price: Free
• Length: 15 hours
• Certification: Available

Created by Coursera

10. Digital Marketing

Although this course isn’t specifically designed for social media marketing, understanding digital marketing provides learners with the additional background knowledge they can use to apply to social media marketing as well. SC Training (formerly EdApp) created this course on digital marketing to provide learners with insights on its basic concepts, its history, and different marketing channels you can use for your digital marketing campaigns. As you progress through the lessons, you'll discover how digital marketing has evolved and how businesses use it to increase brand awareness, foster customer loyalty, and boost sales.

This 4-part course is made readily available on SC Training (formerly EdApp)’s course library and is also entirely customizable so you can edit and rebrand the content according to your organization’s guidelines. Learners can also access it conveniently at no cost across most mobile and desktop devices.

• Price: Free
• Length: 5 to 10 minutes
• Certification: Available

Created by SC Training (formerly EdApp)