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10 Best sales training programs for your sales team

Sales training makes sure your team has the necessary skills and strategies to navigate customer interactions, close deals, and overcome objections. To help you with this, we’ve put together 10 best sales training courses that tackle selling strategies, active listening, customer motivations, and more.

10 Best sales training programs for your sales team
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1

Sales Professionals’ Guide to Time Management

Good time management is an essential skill that can help your sales professionals meet their targets and stay ahead of the competition. They should be able to prioritize their tasks, whether that means scheduling strategic sales calls or streamlining administrative tasks. In an industry where every second counts, those who master the art of time management are the ones who ultimately rise to the top.

This course by SC Training is the perfect program for anyone looking to train their team to simplify their tasks as sales professionals. It aims to help them make better use of their time and gain optimal results at the same time. This course includes three lessons, focusing on understanding time management, learning how to effectively manage time, and setting up personal processes. 
As busy professionals, your team won’t have to worry about this course taking too much time because SC Training offers microlearning through bite-sized courses. That means they can finish each lesson in just five to ten minutes, at their own pace and whenever they’re available.

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

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2

Retail Sales Training (US)

Sales training is the foundation for building an efficient and customer-centric team. Investing in one is a strategic and beneficial move that can help foster a high-performing and adaptable sales team capable of thriving in today's developing market, especially in retail.
If you’re managing a retail sales team, consider using this online sales training course. It has six lessons, including the definition of selling, the selling process, selling methodologies, characteristics of a good salesperson, and ways to build customer relationships. The course concludes with a final assessment to make sure your team has gained the necessary knowledge to excel in retail sales.s on the road. 

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

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3

Understanding Customer Motivations

Understanding customer motivations is one of the most important sales skills that can lead to success. By getting into the minds of clients, your team can craft tailored solutions that resonate and inspire action.

This course from SC Training, one of the best sales training companies, can help you teach them how to understand customer motivations and thought processes. They’ll learn about customer psychology, why customers visit stores, the differences between customers, and how to keep them loyal.

With this knowledge, your sales teams can handle objections more easily, overcome price sensitivity, and forge genuine connections that encourage long-term loyalty. 

Created by: SC Training

Length: 5 to 10 minutes per lesson

Certificate: Available

Cost: Free (up to 10 users)

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4

Selling Strategies and Interacting with Customers

Effective selling strategies and customer interaction can also help sales teams reach new heights of success. By blending persuasive communication skills, empathetic listening, and a deep understanding of customer needs, they can navigate complex sales scenarios with more confidence. 

SC Training has the right sales skills training for this. It’ll teach your team how to increase sales through pleasant customer interactions. It includes five lessons: greeting customers, asking questions to sell, using curiosity in sales, employing value-based selling, and closing sales techniques.

With your team’s busy schedules, you can use Course Management to make sure they stay on top of their learning journey. This feature lets you add due dates, course prioritizations, and course frequency so they remain focused on upskilling. 

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

SC Training
5

Closing a Deal

Closing the deal is a critical moment in sales. High-performing salespeople use their communication skills, ability to listen, and knowledge of customer needs to confidently close sales deals.

SC Training’s Closing a Deal is one of the best sales courses that can teach your team modern strategies for closing deals and maintaining relationships with stakeholders. It also has a COVID-centered approach to closing a deal, which can be useful as a form of comparison on how sales strategy differs then and now. 

It requires appropriate skills to close deals, especially knowing when to make the final pitch, addressing customer concerns, and leaving them feeling confident in the decision. By guiding customers through this process smoothly, sales teams can turn one-time interactions into lasting, profitable relationships that fuel business growth.

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

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6

The Language of Sales

Great salespeople are masters of communication. They use the right words to connect with customers, understand their needs, and address their concerns.
SC Training has tons of corporate sales training courses, including this one with three lessons on how to build customer relationships and cultivate trust, develop convincing arguments, and navigate tough situations. The course will teach your team that making themselves stand out from other salespeople by connecting, engaging, and helping customers can give them a competitive advantage over others.

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

10 Best sales training programs for your sales team
7

Active Listening

Active listening is another useful skill for every salesperson. It helps them build trust and position themselves as a partner and not just someone trying to make a sale.

SC Training has a course on active listening that can help train your team how to converse efficiently with clients and make them feel heard. They’re more likely to win after taking this course with four lessons on the importance of active listening in sales, its core principles, how to listen for what’s not being said, and the possible barriers to active listening. 

After taking this course, your team will feel more accomplished especially when they receive their certificate. It’s an easy way to make them feel recognized for their hard work and dedication to staying up-to-date with workplace training. 

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

10 Best sales training programs for your sales team
8

Improving Your Sales Forecast

SC Training’s online course can help your sales team learn the importance of standardized sales techniques and ways to use AI in certain tasks. This course may be short, but it can be helpful to improve your organization’s forecasting methods by implementing the necessary tools.

This course includes lessons on standardizing the sales process, equipping your team for success, and utilizing AI and machine learning. Make sure your team is engaged while learning by taking advantage of SC Training’s gamification features. 

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

10 Best sales training programs for your sales team
9

Creating a Positive Customer Experience

Delivering an excellent customer experience is another key to sales success. This course is a great way to teach your team how to turn one-time buyers into loyal, long-term partners.

In this course, they’ll learn how to impress, interact, and engage with customers. They’ll also do a deep dive into the role of customer service in the customer experience. The course concludes with an assessment that can give them an understanding of the main takeaways throughout the four lessons.

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

10 Best sales training programs for your sales team
10

Upselling

Upselling is the skill of suggesting additional products or services that can enhance a customer's original purchase. The best sales teams master this balance of exceeding customer expectations while also driving profitability, which solidifies their reputation as trusted advisors.

If you need to teach your team effective strategies to upsell, this is the perfect training for it. It explores the basics of upselling and the important factors that lead to a successful upsell opportunity. The full course includes four lessons, such as the ways to identify upselling opportunities, the psychology of upselling, strategies to overcome customer reluctance, and the power of negotiating.

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

Sales skills are the essential abilities that allow sales professionals to excel in their field. From effective communication and active listening to problem-solving and negotiation, these skills form the backbone of a successful sales career.

These skills not only boost individual performance but also contribute to the overall success and competitiveness of the organization. To help your team master them, start by investing in sales training.

What is sales training? 

Sales training gives your sales professionals the necessary skills, knowledge, and strategies to effectively work with customers, build strong relationships, and close more sales. Here, you can teach the art of persuasion, negotiation, and providing excellent customer experiences.

It’s essential for building a successful sales team as it offers the tools to understand customer needs, overcome objections, and deliver tailored solutions that drive revenue growth. You can empower your team to communicate better and help them transform into confident, adaptable, and high-performing professionals who can thrive in today's challenging market.

What are the five methods of sales training?

There are different methods for you to approach sales training for your team. Maybe it’s best to think of your team’s schedule – whether they’re usually on the go or are more flexible to take on training sessions in the office. Do they also have access to laptops or mobile devices? Here are some methods you can consider:

  • On-the-job training 

On-the-job training is a highly effective approach to sales training that immerses sales professionals directly in real-world selling scenarios. Rather than relying solely on classroom instruction or simulated role-playing, on-the-job training allows sales reps to develop their skills by engaging with actual customers and navigating live sales situations.

  • Online learning

Online learning involves using digital platforms and multimedia. Here, you can offer your sales teams flexible, accessible training that’ll keep them up-to-date on the latest skills and knowledge.

The best sales training courses often include interactive elements like video lectures, role-playing exercises, and gamified assessments. This allows your team to learn at their own pace, review key concepts, and practice realistic scenarios. Having training access anytime, anywhere on laptops, tablets, or phones makes online learning well-suited for busy sales teams.

  • Role-playing 

Role-playing is a sales training technique that immerses participants in simulated customer interactions. By allowing your team to take on the parts of both the salesperson and the buyer, they can practice their skills in a safe, controlled environment before applying them in real-world settings.

  • Mentoring 

Pairing experienced, top-performing sales professionals with newer members is another way to train your sales team. This allows seasoned veterans to share their knowledge, proven sales techniques, and strategic insights with the next generation of sales representatives.

Under mentor guidance, your salespeople can gain access to real-world expertise that complements formal training. It’ll also help them develop their skills, confidence, and industry know-how to excel in their roles.

  • Customer Relationship Management (CRM) training

CRM training gives your reps the knowledge and skills to use platforms and strategies. Through this, they can learn to efficiently track and manage customer data, gain insights into buyer behaviors, and automate sales tasks. This also allows them to personalize their approach and deliver a seamless, meaningful experience – all while adopting a more customer-centric mindset.

Boost your team’s performance with the best sales training 

Equipping your team with the best sales training is essential for driving measurable performance gains. Whether you're onboarding new hires or upskilling seasoned veterans, investing in tailored, research-backed training programs can give you a much-needed competitive edge in the industry.

The right training can also foster a culture of continuous improvement, collaboration, and accountability within your organization. As your team members improve their skills, you'll witness higher sales deals and stronger customer relationships, among others.

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