10 Free Cold Calling Training Courses with Certificates
We’ve compiled a list of free cold calling training courses with certificates that are geared toward helping sales teams build and hone their cold calling skills. Some of these courses will show them the benefits of cold calling, how to prepare for a cold call, and some cold calling training tips they can use to win sales.
1. Generating Leads Through Cold Calls
Make cold calling a less stressful task for your sales team by equipping them with some cold calling strategies – and for that, SC Training (formerly EdApp)’s Generating Leads Through Cold Call course can lend a hand. Here, your team will be introduced to the fundamentals of cold calls and how this strategy works. Then, it will show them the various types of lead and the differences between cold, warm, and hot calling.
As they go through this free cold calling training course, they’ll also get to explore the anatomy of cold calling, which they can use as a guide to generate more leads. They’ll learn how to effectively introduce themselves during cold calls, deliver a quick sales pitch, and engage prospects by asking qualifying questions. It also includes some tips that’ll help your team master cold calls and win more sales for the business.
Through SC Training (formerly EdApp)'s course creation tool, you can make this course your own. Edit the content, add your logo, and update the font and branding, it’s all up to you!
- Cost: Free (up to 10 users)
- Certificate: Available (Proof of learning only)
- Scope: Fundamentals of cold calls and sales lead, anatomy of call calling, tips to master cold calls
Created by SC Training (formerly EdApp)
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2. Knowing Your Market
SC Training (formerly EdApp)’s Knowing Your Market is also a great course that you can share with your team to improve their cold calling strategy. For best learning results, you can combine it with the previous course on Generating Leads Through Cold Calls. Alternatively, you can also offer it to your sales reps as stand-alone training if your goal is to simply teach them how to identify their market.
This salesman training course starts with an overview of the key importance of knowing the market and how it can help improve a sales and marketing strategy. It will guide your team through the basics of market research and how to identify the needs and wants of their customers. Having a clear grasp of this process will allow your team to understand the point of view of their prospects, and in return, better plan and improve their cold call with them. This sales training programs will also teach your team how to keep market research findings updated and relevant, which is important given how quickly market trends change and evolve.
The content of this course is divided into manageable bite-sized chunks that can be finished in just a matter of minutes.
- Cost: Free (up to 10 users)
- Certificate: Available (Proof or learning only)
- Scope: Importance of knowing the market, fundamentals of market research, how to keep market research finding updated and relevant
Created by SC Training (formerly EdApp)
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3. Master the Cold Call
Grant Cardone has also put together a great free cold calling training course that can help your team build their confidence and motivation to cold call. It includes an in-depth look at the cold calling process and ways to create the ideal script to generate more leads. It lays out cold call techniques and sales tactics to get past gatekeepers and use them as an opportunity to connect with the actual person you’re trying to reach. Your team will also get the chance to learn the best questions that can help them qualify their prospect fast and hit any metric.
With 59 lessons in total, this course is a tad lengthy. It doesn’t exactly fit the busy schedules of your sales reps, but it will teach them pretty much everything they need to know about cold calling.
- Cost: Free
- Certificate: Available
- Scope: Cold calling process, how to get past gatekeepers, best questions to ask to qualify prospects fast
Created by Grant Cardone
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4. Understand B2B Business Development & Sales
Alison created this Understand B2B Business Development & Sales course for those who want to advance their sales and selling skills and business-to-business (B2B) techniques. Among the lessons that your team will definitely find useful are the sales system and email response strategies, and the art and science of cold calling. They'll learn how to design, track and follow up cold emails, as well as how to respond to common cold call objections. Other topics discussed in this course include SMART goal setting, lead generation strategies, and setting up client appointments.
This training course is free to take, but you will have to pay a fee ranging from € 21 to €37 to obtain official certification.
- Cost: Free (w/o certificate)
- Certificate: Available (Paid)
- Scope: Art and science of cold calling, call objection response strategies, SMART goal setting and lead generation process
Created by Alison
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5. Marketing Strategy for Entrepreneurs
Coursera is a great adaptive learning platform where your team can learn more about advanced sales techniques, like cold calling. More specifically through its Marketing Strategy course, they’ll get to dig deeper into the art of cold calling and learn how to approach the most tricky people to target with solution selling. This course will also teach them how to analyze potential customers. Then, it will show them how to carry out sales segmentation, or the process of establishing different sales-marketing strategies for different types of consumers. This course will be delivered in the form of video lectures, each followed by practice exercises and additional readings to secure higher learning retention from your inbound sales and proven sales reps.
- Cost: Free (limited time only)
- Certificate: Available
- Scope: Art of cold calling, analyzing potential customers, sales segmentation
Created by Coursera
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6. Exceptional Cold Calling and Prospecting Class
You can also enroll your team in this Exceptional Cold Calling and Prospecting Class by Baker Communications Inc. to help them master the cold calling strategy. This course is spearheaded by seasoned and experienced sales training professionals who have found tremendous success in cold calling. They'll teach your team how to find quality prospects and apply the proven method of active listening. This way, they'll understand better the wants and needs of their customers. And lastly, they’ll guide your team on how to make effective statements that will effectively communicate their product and services and get their prospect’s trust during a cold call.
Joining this training isn’t exactly free, but your team will get to work with a personal coach through free exercises and activities. There will be some free simulated customer calls as well to help your team put their newly acquired skills into practice.
- Cost: Available upon request
- Certificate: Available
- Scope: Finding quality prospects, active listening, making effective statements in cold calling
Created by Baker Communications Inc.
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7. Cold Call Boot Camp / Prospecting Workshop
This Cold Call Boot Camp / Prospecting Workshop is jam-packed with cold-calling strategies that will help you convert your leads into real opportunities. Through this cold calling training course, your team will learn how to overcome the fear of picking up the phone and getting rejected by the person on the other line. It will show them how to leave voice mails that can get you returned calls, and how to get past gatekeepers. The last lesson highlights some tips that your team can use to secure more quality client appointments.
This course isn’t free and the registration costs 450 USD. On a positive note, your team will get to collaborate and learn for free from other sales and marketing professionals.
- Cost: 450 USD
- Certificate: Available
- Scope: How to overcome the fear of picking up the phone, tips to leave effective voicemails, setting up quality appointments
Created by Sandler
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8. Commercial Agent Cold Calling Course
The Commercial Agent Cold Calling Course by Commercial Real Estate Online focuses on cold calling strategies that sales-rep in the commercial real estate industry can use to improve their leads. If the industry of your business belongs in this field, then this is the perfect course for your team, sales performance management, and sales operations. Here, they’ll learn how to use the traditional telephone cold-calling technique to find new listings and sales opportunities. It will also teach them how to approach people the right way and convince them into investing in the property that was offered to them.
To make learning a convenient process for your team, the content of this course has been broken down into short modules. Purchasing this cold calling training course will give your team free resources that they can access every time they need a refresher.
- Cost: Available upon request
- Certificate: Available
- Scope: How to use the telephone as a tool for cold calling, ways to approach and convince prospects to buy
Created by Commercial Real Estate Online
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9. Cold Calling Training Course with Certificate
Cudoo by Edusity’s Cold Calling Training Course with Certificate delves into the laws and regulations on how and when your sales team can use cold calling. Then, there’s a rundown of the steps they can follow to increase their chances of success. This, in turn, will help improve their confidence at all stages of their cold calling process including a CRM. This course also goes over the most common objections and barriers to cold calling, alongside some tips to overcome them.
This training course can be purchased at 24.99 USD. Upon completion, your sales person will obtain a free certificate with lifetime validity.
- Cost: 24.99 USD
- Certificate: Available
- Scope: Law and regulations governing the cold calling, steps to increase chances of sales success, most common objections and barriers to cold calling
Created by Cudoo by Edusity
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10. Cold Calling Masterclass
Sales Impact Academy built this course, Cold Calling Masterclass, to equip sales reps with the best practices and techniques to boost their cold calling process. It will show your team how to set the right intention for their sales calls, handle objections, and avoid the “no’s” from prospects. This course will also show the best questions to ask to maximize the impact of their cold calling. The techniques, practices, and frameworks will be discussed by a former video communication professional from Zoom, so you can rest assured about the quality of this course.
- Cost: Available upon request
- Certificate: Available
- Scope: Practices and techniques to improve cold calling, how to handle objections, creating the best questions to maximize the impact of cold calling
Created by Sales Impact Academy
Explore the courseBuild a sales team with successful cold callers with cold calling training courses
Call calling is usually a nerve-wracking task for most sales reps. Because let’s face it. No one likes to be ambushed and forced into engaging in a sales conversation. But here’s the thing – as conventional as it sounds, cold calling remains one of the most effective and powerful sales strategies today. If done correctly, it can do wonders for the quality and quantity of lead generation and prospecting, resulting in a higher win rate. Fortunately, the internet is filled with a range of free cold calling training courses with certificates that can help equip your sales reps with the best cold calling tips and techniques and set them up for success. Use our list above to find the best training courses and classes that you can share with your sales team!