10 Free cold calling training courses with certificates

Make cold calling a less stressful task for your sales team by equipping them with some cold calling strategies – and for that, SC Training (formerly EdApp)’s Generating Leads Through Cold Call course can lend a hand. Here, your team will be introduced to the fundamentals of cold calls and how this strategy works. Then, it will show them the various types of lead and the differences between cold, warm, and hot calling.

As they go through this free cold calling training course, they’ll also get to explore the anatomy of cold calling, which they can use as a guide to generate more leads. They’ll learn how to effectively introduce themselves during cold calls, deliver a quick sales pitch, and engage prospects by asking qualifying questions. It also includes some tips that’ll help your team master cold calls and win more sales for the business. 

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SC Training’s Knowing Your Market is also a great course that you can share with your team to improve their cold calling strategy. For best learning results, you can combine it with the previous course on Generating Leads Through Cold Calls. Alternatively, you can also offer it to your sales reps as stand-alone training if your goal is to simply teach them how to identify their market.

This salesman training course starts with an overview of the key importance of knowing the market and how it can help improve a sales and marketing strategy. It will guide your team through the basics of market research and how to identify the needs and wants of their customers. Having a clear grasp of this process will allow your team to understand the point of view of their prospects, and in return, better plan and improve their cold call with them.

This sales training programs will also teach your team how to keep market research findings updated and relevant, which is important given how quickly market trends change and evolve.

The content of this course is divided into manageable bite-sized chunks that can be finished in just a matter of minutes.

Grant Cardone has also put together a great free cold calling training course that can help your team build their confidence and motivation to cold call. It includes an in-depth look at the cold calling process and ways to create the ideal script to generate more leads.

The course also lays out cold call techniques and sales tactics to get past gatekeepers and use them as an opportunity to connect with the actual person you’re trying to reach. Your team will get the chance to learn the best questions that can help them qualify their prospect fast and hit any metric. 

With 59 lessons in total, this course is a tad lengthy. It doesn’t exactly fit the busy schedules of your sales reps, but it will teach them pretty much everything they need to know about cold calling.

Alison created this Understand B2B Business Development & Sales course for those who want to advance their sales and selling skills and business-to-business (B2B) techniques.

Among the lessons that your team will definitely find useful are the sales system and email response strategies, and the art and science of cold calling. They'll learn how to design, track and follow up cold emails, as well as how to respond to common cold call objections. Other topics discussed in this course include SMART goal setting, lead generation strategies, and setting up client appointments.

This training course is free to take, but you will have to pay a fee ranging from € 21 to €37 to obtain official certification.

Coursera is a great adaptive learning platform where your team can learn more about advanced sales techniques, like cold calling. More specifically, through its Marketing Strategy course, they’ll get to dig deeper into the art of cold calling and learn how to approach the most tricky people to target with solution selling.

This course will also teach them how to analyze potential customers. Then, it will show them how to carry out sales segmentation, or the process of establishing different sales-marketing strategies for different types of consumers.

This course will be delivered in the form of video lectures, each followed by practice exercises and additional readings to secure higher learning retention from your inbound sales and proven sales reps.

You can also enroll your team in this Exceptional Cold Calling and Prospecting Class by Baker Communications Inc. to help them master the cold calling strategy. This telesales training course is spearheaded by seasoned and experienced sales training professionals who have found tremendous success in cold calling.

They'll teach your team how to find quality prospects and apply the proven method of active listening. This way, they'll understand better the wants and needs of their customers. And lastly, they’ll guide your team on how to make effective statements that will effectively communicate their product and services and get their prospect’s trust during a cold call.

Joining this training isn’t exactly free, but your team will get to work with a personal coach through free exercises and activities. There will be some free simulated customer calls as well to help your team put their newly acquired skills into practice.

This Cold Call Boot Camp / Prospecting Workshop is jam-packed with cold-calling strategies that will help you convert your leads into real opportunities.

Through this cold calling training course, your team will learn how to overcome the fear of picking up the phone and getting rejected by the person on the other line. It will show them how to leave voice mails that can get you returned calls, and how to get past gatekeepers. The last lesson highlights some tips that your team can use to secure more quality client appointments.

This course isn’t free, and the registration costs 450 USD. On a positive note, your team will get to collaborate and learn for free from other sales and marketing professionals.

Cold calling is a part of successful sales, and how well your team handles those initial calls can make a difference. When your sales representatives can effectively address potential customers’ concerns, they’re more likely to build rapport and create a positive experience from the start of the call to the end.

SC Training offers a course that you can use for your team’s cold call training. It emphasizes the importance of effective cold calling and suggests strategies to improve their performance. Your team will be able to learn how to assess whether they addressed a prospect’s needs during the call and gauge the overall quality of the interaction.

The free online course also shares valuable tips for enhancing their calling approach, so they can resolve issues and engage potential clients more effectively from the very first call.

Cudoo by Edusity’s Cold Calling Training Course with Certificate delves into the laws and regulations on how and when your sales team can use cold calling. Then, there’s a rundown of the steps they can follow to increase their chances of success. This, in turn, will help improve their confidence at all stages of their cold calling process including a CRM. This course also goes over the most common objections and barriers to cold calling, alongside some tips to overcome them. 

This training course can be purchased at 24.99 USD. Upon completion, your sales person will obtain a free certificate with lifetime validity.

Creating Tension in Sales by SC Training dives into the essentials of effective sales conversations. It focuses on how to handle tension – an often overlooked but crucial element in closing deals. Your team will learn strategies to navigate these conversations, so they can become more confident in their calls.

The course kicks off with a module on effective sales conversations. Here, your team will have the opportunity to rethink their current sales techniques by exploring a balance between flexibility and consistency. The course also discusses the pros and cons of various approaches to help them identify what works best. This sets the stage for understanding how to locate and manage tension during sales calls.