10 Electronic Commerce Courses
Set yourself and your online business up for long-lasting success with these electronic commerce courses. These courses cover topics such as digital and social media marketing, web development, competitive analysis, and more. Read further to find the best electronic commerce course for your needs.
1. Digital Marketing
If you’re just starting out, your business won’t be able to kick off if you don’t have a good understanding of digital marketing in general. That’s why Digital Marketing by SC Training (formerly EdApp) is an ideal electronic commerce course for those trying to grow their business and expand their reach online.
In this course, you will learn the difference between digital and traditional marketing, as well as the benefits and disadvantages of each technique. You’ll also discover how digital marketing evolved over the years to be what it is today. Additionally, you’ll learn about the many channels digital marketing has like search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) marketing, social media marketing, and more. By the end of the course, you’ll cover key digital marketing terms that everyone should know.
With each lesson taking about five minutes to complete, this interactive course can be finished in a matter of minutes. As a result, learning new things takes less time overall, information is retained longer, and time management is improved. Also, it’s accessible for free on all platforms, including desktops, tablets, and smartphones.
Cost: Free (up to 10 users)
Length: 4 lessons, 5-10 minutes each
Scope:
- Overview and history of digital marketing
- Different digital marketing channels
- Digital marketing terms
Created by SC Training (formerly EdApp)
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2. Social Media and Electronic Communication
If you’re in the retail business and looking to promote your products or services on social media, then this next course from SC Training (formerly EdApp) is for you. SC Training (formerly EdApp)’s Social Media and Electronic Communication course gives insight into using social media to its full potential. Here, you will be introduced to the most important social media platforms that are crucial to retail stores like Facebook, Instagram, Twitter, and Pinterest.
This short course prepares you for dealing with customers by listing down customer service techniques, social media etiquette tips, and best practices in the industry. In-depth lessons on social media engagement methods, such as including social media analytics, maintaining a consistent tone of voice, and initiating conversation with your customers are also included in this course.
You can find this and other social media training programs in SC Training (formerly EdApp)’s course library. With over 800 courses, you’re bound to find one that’s relevant to your personal development and business growth.
Cost: Free (up to 10 users)
Length: 4 lessons, 5-10 minutes each
Scope:
- Social media in retail
- Effective social media engagement strategies
- Social customer care
- Basics of social media etiquette
Created by SC Training (formerly EdApp)
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3. Become a Certified E-Commerce Marketing Master
DigitalMarketer’s electronic commerce course guarantees mastery over the topic in just six core modules. You’ll receive a fundamental understanding of how you can approach e-commerce marketing in today’s world, as well as complete insight on how you can turn your new skills into sales. Topics like the e-commerce “Tree of Life”, product photography, sales channels, customer avatars, and more are discussed in detail and with an instructor.
This course is filled with resources to better support your learning. From 40 video lessons to 11 handouts, you can be sure that you’re getting the most out of what you paid for this course and more.
Cost: 495 USD
Length: 6 core modules, self-paced
Scope:
- Ecommerce core concepts
- Customer avatars and offer stacks
- Creating your online store
- Sales channels
- Building a social store
Created by DigitalMarketer
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4. Google Digital Marketing & E-commerce Professional Certificate
Google’s Digital Marketing & E-commerce Professional Certificate course can prepare you for the high-growth fields of digital marketing and e-commerce. Offered by Google and hosted on the educational platform Coursera, this program takes at least six months to complete. Here, you will learn how to develop digital marketing and e-commerce strategies, attract customers, measure analytics, build online stores, grow customer loyalty, and more.
This online course includes over 190 hours of instruction and practice-based assessments which help simulate real-world scenarios that are critical to the success of your business. You also have a chance to build your own portfolio with projects in this course to develop a hands-on experience that you can apply to your organization.
Cost: Free
Length: 7 courses, 10 hours a week
Scope:
- Foundations of digital marketing and e-commerce
- Attract, engage, and interact with customers online
- Email marketing
- Marketing analytics and measurement
- Build, launch, and manage e-commerce stores
Created by Coursera
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5. Search Engine Optimization (SEO)
Nowadays, customers are making more informed choices than ever before, whether they are looking for something specific or asking a general question online. Your company’s sales can significantly increase if it ranks on the first page of a search engine’s results page, and you can achieve this with SEO. With SC Training (formerly EdApp)’s SEO electronic commerce course, you can start learning more about this marketing strategy in minutes and start converting clicks into sales.
In this six-lesson course, you’ll receive a brief on the advantages of SEO, as well as a five-point SEO action plan that you can use as a reference while developing your strategy. You will also discover how to establish your SEO objectives, conduct keyword research, plan content, and build links to boost your domain rating and authority online. By the end of the course, you’ll gain a better understanding of the technical optimization aspects of SEO.
This internet marketing training course is filled with interactive elements like swipes, drag-and-drop, and matching types. Learning can feel less like work and more like a game this way, turning boring courses into enjoyable learning experiences.
Cost: Free (up to 10 users)
Length: 6 lessons, 5-10 minutes each
Scope:
- Why you should invest in SEO
- Keyword research
- Planning content
- Link building
- Technical optimization
Created by SC Training (formerly EdApp)
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6. Ecommerce Marketing Training Course
Here in HubSpot Academy’s Ecommerce Marketing Training Course, you’ll learn how to use e-commerce to attract, convert, and delight more customers. In just four lessons that can be completed in 34 minutes, you’ll be introduced to e-commerce inbound marketing and how you can create your own e-commerce strategy using this methodology. Additionally, you’ll get to learn the benefits of using HubSpot’s Shopify integration and how it can help you in your e-commerce efforts.
This course is free and is instructed by Ethan Giffin, founder and CEO of Groove Commerce, through recorded videos. You can also show your proof of learning with a certificate after completing the online electronic commerce course.
Cost: Free
Length: 4 lessons, 34 minutes total
Scope:
- Introduction to e-commerce inbound marketing
- Starting your e-commerce inbound marketing plan
- Creating your e-commerce inbound marketing strategy
- HubSpot-built integration for Shopify
Created by HubSpot Academy
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7. Diploma in E-Commerce Web Development by Alison
Learn how to build an e-commerce website from scratch with Alison’s Diploma in E-Commerce Web Development course. This course explains how to use the PHP programming language and introduces you to the Bootstrap CSS framework to help you market and sell products online. Other programming languages that you’ll encounter include SQL, HTML, and Javascript.
In eight modules, two assessments, and one final exam, you’ll cover topics like an introduction to e-commerce web development, dynamic programming, and website functionality. Similarly, you’ll learn how to set up payment settings, forms, and online shopping carts. A certificate is available for purchase to serve as proof of learning after completing this course.
Cost: Free
Length: 8 modules, self-paced hours
Scope:
- Using MySQL and PHP
- Dynamic programming
- Enhancing website functionality
- Shopping cart modals and payment settings
- E-commerce payment functionality
Created by Alison
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8. E-Commerce Essentials: How to Start a Successful Online Business
Skillshare offers their E-commerce Essentials: How to Start a Successful Online Business course to those looking to learn all the fundamentals when it comes to e-commerce. Instructed by BigCommerce’s Tracey Wallace, you’ll go through 9 lessons that cover topics, such as the state of e-commerce, product niches, market viability, and competitive analysis.
By the end of this course, you’ll have the foundation you need to set yourself up for long-term success. You’ll also receive a list of practical tips that you can draw insight from and apply throughout your e-commerce journey.
Cost: Free for the first month, paid monthly plans
Length: 9 lessons, 1 hour 3 minutes
Scope:
- The state of e-commerce
- Finding your product niche
- Evaluating market viability
- Conducting competitive analysis
- Setting up your store
Created by Skillshare
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9. E-commerce Logistics and Last Mile
High demand in the e-commerce industry is normal while transportation of products is a very important factor in customer satisfaction. That’s why edX provides its customers with the course E-commerce Logistics and Last Mile Delivery. In this self-paced online program, you’ll learn about the concept of e-commerce logistics and its impact on the consumer, the different stages of e-commerce logistic operation, and the main challenges that currently face e-commerce logistics.
Similarly, you’ll discover different worldwide trends, success cases, and innovations in this subset industry of e-commerce. While this course is available for free, you’ll have limited access to the course materials. If you want to have a sharable certificate upon completion and access to assignments and exams, then you’d have to get the verified course track.
Cost: Free, 25 USD
Length: 4 modules, 3-6 hours a week
Scope:
- Overview of e-commerce logistics
- E-commerce logistical process
- Challenges of e-commerce logistics
- Success cases
Created by Created by edX
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10. Email Campaigns and Strategies
The last electronic commerce course on this list is Email Campaigns and Strategies by SC Training (formerly EdApp). If you’re interested in email marketing and want to learn more about this strategy, this four-lesson course can teach you everything you need to know.
The course starts off with a review of the importance of emails and why they remain a successful marketing strategy today. Additionally, it offers advice on how to draft emails for marketing purposes. The course also covers various email marketing tactics and strategies such as the KISS method, A/B testing, message personalization, and mobile optimization. In the end, you’ll discover how to handle email lists and attract customers to subscribe to your emails and content.
Show other professionals that you were able to receive high-quality learning that’s up to global standards. Like all SC Training (formerly EdApp) courses on this list, you can receive a certificate for your proof of learning for free.
Cost: Free (up to 10 users)
Length: 4 lessons, 5-10 minutes each
Scope:
- Email as a marketing tool
- Writing emails that work
- Managing the email list
- Email personalization
Created by SC Training (formerly EdApp)
Explore the courseBuild a foundation of skills for your online business by enrolling in electronic commerce courses
The digital business landscape is both fast-paced and always changing. It’s important to be equipped with the necessary skills, knowledge, and tools if you want to survive and make a profit from your products and services. While you can learn on the job, the safer option would be to take high-quality electronic commerce courses to set yourself up for long-lasting success.