10 Email Marketing Courses
We’ve curated a list of highly-recommended email marketing courses that will help you maximize the value of your email campaigns. These courses will cover the fundamentals, strategies, and best practices of email marketing. Read on to learn more.
1. Email Campaigns and Strategies
To help you develop a successful email marketing campaign, SC Training (formerly EdApp)’s Email Campaigns and Strategies is a great email marketing course to learn from. This course begins by discussing the importance of emails and why it’s still effective today. To guide you in writing effective marketing emails, it demonstrates different email marketing strategies and techniques, including the KISS method, A/B testing, message personalization, and mobile optimization. You’ll also learn how to manage email lists and entice consumers to sign up for email subscriptions.
To improve your knowledge retention, this email marketing training is designed in a microlearning format so that information is only focused on key messages, making it easier to understand. As its lessons are in short form, it’s optimized for mobile learning so you can take this course anytime and anywhere.
Scope:
- Email as a marketing tool
- Writing effective emails
- Managing email lists
- Email personalization
Cost: Free
Created by SC Training (formerly EdApp)
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2. Effective E-mail Communication
With SC Training (formerly EdApp)’s Effective E-mail Communication course, you’ll learn how to boost your email writing skills so you can write clear, courteous, and considerate emails. Divided into 5 parts, this email marketing course explores the who, what, why, when, and hows of effective email communication. Other topics include the benefits of effective email communication and parts of an email message and address. After equipping you with the basics, it provides professional tips on organizing and writing emails, which can significantly help you improve your relationship with your employer, colleagues, and customers.
Similar to other SC Training (formerly EdApp) training materials, this course is accessible through smartphones and tablets. You and your colleagues can take this course anytime and anywhere at your own conveniences like when you’re having a quick coffee or mid-afternoon break.
Scope:
- Why, what, when, who, and how of effective e-mail communication
- Tips on organizing and writing emails
Cost: Free
Created by SC Training (formerly EdApp)
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3. Advanced Email Marketing
The Advanced Email Marketing course by SkillUp walks you through different email marketing strategies from planning, creation, and optimization. It first introduces the basics of email marketing from increasing value to identifying the email sender. From there, you’ll learn how to develop and write effective emails that contain better subject lines as well as appropriate format and design. It also covers optimization techniques so you can maximize the value of email marketing. Other topics in this course include list management strategies, email automation, and landing page creation. You’ll also be equipped with an email campaign checklist as well as guidelines on GDPR.
Scope:
- Advanced email marketing
- Developing emails
- Optimizing email content
- List management strategies
Cost: Free
Created by SkillUp
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4. Email Marketing Masterclass for Beginners
If you’re new to email marketing and need to understand the fundamentals then Wishpond’s Email Marketing Masterclass for Beginners is perfect for you. This email marketing course is instructed by Victoria Taylor who is Wishpond’s own marketing generalist and specializes in email marketing among many others. In this course, you’ll be introduced to the different types of email campaigns as well as the common mistakes in email marketing. With this course, you’ll also understand the aspects of email marketing, including the email marketing funnel and email listing. Once you already know the process of email marketing, you’ll learn how to further improve your emails through some A/B testing techniques.
Lessons from this course are delivered in a video format and include a supplementary PDF for each part you can review any information conveniently. There’s also an opportunity for you to discuss each lesson.
Scope:
- Types of email campaigns
- Common email marketing mistakes
- Email marketing process
- A/B testing
Cost: Free
Created by Wishpond
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5. Email Marketing: Fundamentals of Scaling Up Businesses from Scratch
Another great course for beginners to kickstart careers in email marketing is Email Marketing: Fundamentals of Scaling Up Businesses from Scratch by Alison. This course discusses the different categories of email marketing, including their advantages and disadvantages. It then goes through the process of creating high-conversion emails. It also covers autoresponders, their importance, their categories, and how to create them. Lastly, it identifies the process of email segmentation.
By the end of the course, your learners can check their knowledge and understanding with an assessment test with a required minimum score of 80 percent for successful course completion. While the course is available for free, the ads in between lessons can be a bit distracting.
Scope:
- Categories of email marketing
- Email autoresponders
- Email segmentation
Cost: Free
Created by Alison
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6. Email Marketing Course
Sendinblue’s Email Marketing Course is designed to guide you through using email marketing with confidence for better career opportunities or business outcomes. This comprehensive course firstly covers the fundamentals of email marketing, including the importance of email marketing, mail deliverability, and newsletter software. It then tackles data protection in email marketing, providing you with guidelines on understanding and following the GDPR. It also discusses the aspects of email management and segmentation as well the techniques and best practices in executing them. Other topics in this course include ways to grow your subscriber lists, identify campaign metrics, boost KPIs, and do A/B tests in email marketing.
Its modules are in video format with a duration of around 4 hours in total to complete. You can also earn your personal expert certificate by registering for the final exam, which you can add to your CV or even show on your LinkedIn profile.
Scope:
- Fundamentals of email marketing
- Data protection
- Email management and segmentation
- Email marketing strategies
- A/B testing
Cost: Free
Created by Sendinblue
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7. Email Marketing
London School of Digital Marketing created the Email Marketing course to guide you on how to create and deliver effective email marketing campaigns. Covered in this course are the four core parts of email marketing, including segmentation, creation, delivery, and reporting. Through its lesson on managing subscriber databases, you’ll learn how to use third-party email systems. You’ll also be introduced to the different strategies for segmenting your audiences and designing emails relevant to these groups. After developing an in-depth understanding of the whole email marketing process, you’ll also discover the importance and techniques of split testing emails.
Scope:
- Email design and structure
- Email delivery
- Segmentation
- Email copy
Cost: £495 EUR
Created by London School of Digital Marketing
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8. Email Marketing: Strategy
The Email Marketing: Strategy course by the Institute of Data & Marketing will walk you through the different techniques in email marketing so you can achieve a higher response rate, conversion, and ROI. This course will help you develop an in-depth understanding of how email marketing can support your business. You’ll also learn about setting objectives and planning for your email marketing campaigns. Other topics you’ll encounter include optimizing email campaigns, measuring campaign metrics, and segmentation techniques. This course can be taken via a virtual classroom, online, or even in-person, depending on what works best for you and your colleagues.
Scope:
- Introduction to email marketing
- Email marketing strategy
- Email automation
- optimization
Cost: £400 EUR (for members) and £450 EUR for non-members
Created by Institute of Data & Marketing
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9. Email Marketing Course
Hubspot Academy’s Email Marketing Course provides you with the most essential information in kickstarting a high-performance email marketing campaign. This course teaches you how to develop email marketing strategies that are relevant to your business objectives. It goes into detail about planning strategies for contact management and segmentation so you can create emails that will actually engage your audiences. It also includes specific techniques for writing, designing, and identifying emails that will give you high performance. Other topics covered are report analysis, email testing, and lead nurturing. This course contains 28 videos and 9 quizzes, including a certification – all for free!
Scope:
- Fundamentals of email marketing
- Contact management and segmentation strategy
- Creating high-performing email
- Email deliverability
Cost: Free
Created by Hubspot Academy
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10. Email Marketing
Another free certificate course, the Email marketing course by Great Learning shares all the ins and outs as well as tips and tricks in email marketing. If you're a beginner, this course will introduce you to email marketing and how to execute it. It goes into the specifics of building an effective email marketing strategy, including the best practices in writing subject lines. Here, you’ll also understand the customer journey so you can appropriately support certain actions with relevant emails. Lastly, you’ll learn about the different aspects of the email marketing process, including the construction, delivery, reporting, and testing.
Scope:
- Email marketing strategy
- Customer journey
- Email marketing process
Cost: Free
Created by GreatLearning
Explore the courseBoost the conversion and value of your emails with email marketing courses
Email marketing is an essential aspect of marketing that allows you to connect with prospects, leads, and customers with personalized messages. This way, you can build and strengthen their relationship and loyalty with your brand or service. But of course, simply spamming them with emails that don’t really bring value won’t work. By developing your knowledge and skills with email marketing courses, you’ll learn the best strategies and techniques in developing, creating, and optimizing your email campaigns. These insights will help you write emails targeted to specific audiences and are tailored to their needs or interests.