10 Marketing Lessons
Whether you work in a marketing agency or corporate marketing department, our list of marketing lessons for beginners will help you gain knowledge and skills to execute this better for your brand or service. These courses cover topics like content creation, market research & segmentation, strategy execution, customer motivations, and more.
1. Digital Marketing
In SC Training (formerly EdApp)’s Digital Marketing course, you’ll find marketing lessons to help you gain knowledge for expanding your marketing strategies online. It begins by describing the difference between digital marketing and traditional marketing, particularly their advantages and disadvantages. Then, it goes over the history of digital marketing, so you’ll have a better understanding of how it has evolved. As you progress through the course, you’ll learn more about the various digital marketing platforms, including SEO, SEM, PPC, social media, and more. Lastly, it tackles digital marketing along with the mistakes that everyone should avoid.
This course is divided into four short but highly informative lessons. It’s designed this way to prevent cognitive overload where your brain gets forced to absorb a bulk of information, making you feel overwhelmed. But with the concise format of courses, it’s easier to understand information and retain them longer. Another thing to consider is that this is a marketing course with a certificate that you can use as proof of learning.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: Digital marketing vs. traditional marketing, digital marketing evolution, digital marketing channels, and basic digital marketing terms
Created by SC Training (formerly EdApp)
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2. Social Media and Electronic Communication
Social media has become an essential part of digital marketing. With SC Training (formerly EdApp)’s Social Media and Electronic Communication, you’ll learn how to use social media platforms to raise brand awareness, as well as connect with audiences. You’ll also discover different strategies to boost engagement. Last but not least, you’ll uncover the value of providing excellent customer service and following basic social media etiquette.
Although this marketing training course focuses mainly on the retail sector, any industry can still benefit from its social media marketing lessons. It’s also made convenient to take on any device, so that no matter the nature of your work, you can complete it anytime and anywhere.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: Social media in retail, social media engagement strategies, social customer care, basic social media etiquette
Created by SC Training (formerly EdApp)
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3. Marketing Strategy Specialization
The Marketing Strategy Specialization by Coursera offers you marketing lessons highlighting tactics to help better sell your brand or service. Here, you’ll find various ideas and resources to guide you in creating a marketing plan for your company. There are also lessons focusing on customer behavior, market research, and marketing mix principles. At the end of the course, you’ll be able to put your learnings into practice by creating your own marketing plan.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: Market research and consumer behavior, marketing strategy, marketing mix fundamentals, marketing plans, self-compassion and emotional health
Created by Coursera
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4. Fundamentals of Digital Marketing
Google Digital Garage also offers its Fundamentals of Digital Marketing course, which is accredited by the Open University and the Interactive Advertising Bureau Europe. It has 26 digital marketing lessons demonstrating real-world examples to help you enhance your marketing efforts and boost your ROI. Topics covered include business strategy, performance metrics analysis, local marketing, and email marketing. Before gaining certification for this video-based digital marketing course, you must pass a 40-item final test. Something to consider before taking this course is that it’ll take you at least 40 hours to complete it.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: Building web presence, planning online business strategy, using search engines
Created by Google Digital Garage
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5. Email Campaigns and Strategies
To help you develop a successful email marketing campaign, SC Training (formerly EdApp)’s Email Campaigns and Strategies is the ideal course to give you the marketing lessons you’ll need. This course covers the significance of emails and the reasons they remain useful for communicating with clients today. It also illustrates many email marketing methods and approaches, such as the KISS method, A/B testing, message personalization, and mobile optimization, to help you write great marketing emails. Additionally, you'll discover how to manage email lists and persuade customers to subscribe to your emails.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: Email as a marketing tool, writing effective emails, managing email lists, email personalization
Created by SC Training (formerly EdApp)
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6. Marketing Foundations
The edX course Marketing Foundations gives you a basic understanding of conventional marketing operations inside of a firm. This includes marketing lessons to emphasize the value of marketing in your overall business strategy. It then proceeds to discuss the various elements of a marketing plan. Other topics covered include the tools for creating marketing strategies, consumer behavior, and marketing plan analysis. You can take this course for free, but if you want to get certified for it, you’ll have to pay for it.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: Strategic overview of marketing, analytical tools to assess marketing strategies, 4 Ps of Marketing, consumer behavior and positioning strategies
Created by edX
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7. Search Engine Optimization (SEO)
If you have a website, you can explore search engine optimization (SEO) to boost your content’s visibility on search engines, like Google and Bing. You can build your knowledge with SC Training (formerly EdApp)’s introductory course on SEO. Aside from the fundamentals, this course also covers content quality, keyword research, technical optimization, link building, and many others. By learning SEO techniques, you can get more leads and conversions.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: SEO goals, keyword research, high-quality content, link building, technical optimization
Created by SC Training (formerly EdApp)
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8. Get Started With Digital Marketing
FutureLearn's course gives you marketing lessons that will guide you through the world of digital marketing and provide you the knowledge you need to apply it to your company. This course starts off by defining digital marketing before introducing you to the channels and tools you can use for your initiatives. It then covers the impact of technology on online consumer behavior along with the opportunities and challenges it brings.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: Digital marketing channels, digital marketing channels, Impact of digital technology on online consumer behavior
Created by FutureLearn
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9. Understanding Customer Motivations
Learn about the psychology of customers and how to take advantage of it by taking SC Training (formerly EdApp)'s Understanding Customer Motivations course. Knowing your customers' in-depth motivations will help you come up with more effective ideas to keep them. Here, you’ll gain more understanding of how your customers think and behave, and relate those insights to how they interact with your brand or service. This course also includes quizzes and situational activities for better knowledge retention.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: Customer psychology, Why do customers come to your store, How do customers differ, How do you keep your customers
Created by SC Training (formerly EdApp)
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10. Knowing Your Market
Understanding your target market is a crucial first step in developing a marketing plan. SC Training (formerly EdApp)’s Knowing Your Market course takes a look at how market research can help you come up with better tactics and techniques on how to sell your brand, To gain valuable customer insights, it covers the principles of market research, along with ways to make sure that the information you gather is relevant.
- Cost: Free
- Certification: Available (non-accredited/proof of learning)
- Scope: Knowing your target market, fundamentals of market research, keeping your market research relevant
Created by SC Training (formerly EdApp)
Explore the courseLearn ways to develop effective and relevant marketing strategies with marketing lessons
The key to selling your products or services successfully is by knowing how to market them well. That means learning the fundamentals of marketing is essential, so you can execute it properly. Not sure how to start learning about marketing? Thankfully, there are marketing training courses available online which makes learning convenient and accessible. By exploring how to learn marketing from general, traditional, and digital, you’ll be able to discover new strategies and techniques for raising awareness, increasing engagement, and boosting your sales. Feel free to explore our suggested marketing courses with certificates above and see which ones suit your learning needs best.