10 Marketing Tutorials
We’ve handpicked the best marketing tutorials available to give your team the confidence to expand lead generation and increase brand awareness. These marketing tutoring courses tackle topics such as market research, marketing strategies, and marketing executions.
1. Digital Marketing by SC Training (formerly EdApp)
SC Training (formerly EdApp)'s Digital Marketing course is ideal for people looking to expand their organizations by reaching out to the worldwide marketplace through the digital arena. It begins by describing digital and content-marketing and comparing it to conventional marketing before outlining the benefits and drawbacks of each technique. This course delves into the origins of digital and online-marketing and how it has grown in the last decade.
Later in the course, your team will learn about the many digital marketing strategy and channels they can focus on, such as SEO, SEM, pay-per-click (PPC), social media, and others. Finally, it covers key digital marketing terms and mistakes that everyone should avoid by having your learners take a quiz at the end of the course.
The great thing about SC Training (formerly EdApp) courses is that they’re completely self-paced and don’t require a marketing-tutor to get through the lessons. With SC Training (formerly EdApp)’s microlearning format, your team will have an easier time digesting the information than having lengthy lectures with a facilitator.
- Cost: Free
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Created By SC Training (formerly EdApp)
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2. Email Campaigns and Strategies by SC Training (formerly EdApp)
For a long time, using email as a tool to reach out to customers has been a popular marketing strategy. But does your team know how to properly execute email campaigns? If you want them to launch successful email marketing campaigns, this SC Training (formerly EdApp) marketing tutorial is an excellent place to start.
This course begins by informing your team about the importance of emails and why they're still essential in today's digital age. It distinguishes sales emails from marketing emails and exposes learners to the most popular email applications used by businesses. The following lesson will then go over the many methods and marketing tactics for sending efficient marketing emails, such as the KISS approach, A/B testing, message personalization, and mobile optimization. Finally, they'll understand how to maintain email lists and convince customers to sign up for email subscriptions.
- Cost: Free
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Created by SC Training (formerly EdApp)
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3. Knowing Your Market by SC Training (formerly EdApp)
Knowing Your Market by SC Training (formerly EdApp) is all about knowing the significance of your target market in order to satisfy their demands and expand your organization. It teaches your team about the importance of market research in accomplishing this objective, as demonstrated by real-world examples from various businesses. It also talks about an actionable marketing strategy for advertisements, influencer marketing, and other marketing activities.
It then delves into market research concepts, offering an overview of the process and the many steps necessary to accomplish it. Finally, learners will understand how to stay up with the newest trends in order to make their market research relevant even as the marketing landscape evolves.
- Cost: Free
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Created by SC Training (formerly EdApp)
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4. Social Media and Electronic Communication by SC Training (formerly EdApp)
SC Training (formerly EdApp)'s Social Media and Electronic Communication course provides your social media staff with hands-on experience managing and leveraging niche social media marketing in the retail business. This marketing tutorial introduces them to the most significant social media networks today, including Facebook, Instagram, Twitter, and Pinterest. It also contains in-depth lectures on social media engagement techniques, including implementing social analytics, having a consistent brand tone and voice, as well as establishing and sustaining a discussion with your audience.
- Cost: Free
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Created by SC Training (formerly EdApp)
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5. Search Engine Optimization (SEO) by SC Training (formerly EdApp)
SC Training (formerly EdApp)'s Search Engine Optimization (SEO) course teaches your team how to maximize your organization's website and increase overall traffic through search engine marketing. The first section of the course discusses the necessity of investing in SEO and identifying SEO goals, both of which are critical to implementing an effective SEO strategy.
It then delves into fundamental SEO issues like keyword research, content preparation, and even link-building methods like blog commenting, guest blogging, and expert round-ups. Learners will also develop a deeper grasp of the many parts of technical SEO as they progress through the modules, such as site speed optimization, mobile accessibility, link redirection, and duplicate article prevention.
- Cost: Free
- Scope:
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Created by SC Training (formerly EdApp)
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6. Understanding Customer Motivations by SC Training (formerly EdApp)
Take a deep dive into customer psychology and customer motivations with SC Training (formerly EdApp)’s Customer Motivations course. Here, your team will explore real-world examples to understand how consumer psychology works. They’ll also learn about identifying customer needs based on these psychological factors.
There's also a module dedicated to unpacking why people come to your shop, which goes through several psychological ideas, including Freud's Iceberg theory and Pavlov's Classical Conditioning theory. Finally, they'll learn how to engage customers of various backgrounds and motives through customer profiling.
- Cost: Free
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Created by SC Training (formerly EdApp)
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7. Competitive Landscapes by SC Training (formerly EdApp)
Identifying where you are in the market in terms of your competitors is a skill that your marketing team needs to hone. SC Training (formerly EdApp)’s Competitive Landscapes course teaches them how to unlock this skill. This marketing tutorial begins by discussing the importance of competitor analysis in a marketing strategy and the benefits doing one will provide. It then covers extensive strategies for dealing with competitors and rising above the competition in the market. Finally, it teaches your team how to acquire competitive intelligence on your competitors.
- Cost: Free
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Created by SC Training (formerly EdApp)
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8. Client Value Creation by SC Training (formerly EdApp)
Your team has learned how to promote their products or services, but they're not sure how to persuade potential customers that what you're offering is valuable to them. With SC Training (formerly EdApp)'s Client Value Creation course, they'll learn how providing value to their clients is critical to marketing your product or service and meeting business objectives.
This microlearning course will teach them how to effectively generate value for their clients, identify possibilities, establish connections, and successfully execute their ideas in as little as 5 minutes. While this is largely a sales training course, your team can use the sales techniques learned here to optimize and strategize their marketing plan.
- Cost: Free
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Created by SC Training (formerly EdApp)
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9. Captivator by SC Training (formerly EdApp)
Being a captivator entails being able to convey to others in a clear and transparent manner. When your marketers are effective captivators, they'll be able to better market your organization's solutions to people outside your target market. SC Training (formerly EdApp)'s Captivator course teaches them exactly how to do so.
This marketing tutorial begins with an explanation of what a captivator is. It also tackles what is needed of them and what they can do to become one. As a captivator, they must be clear and transparent, handle debates, persuade people, listen attentively, and successfully cascade information.
- Cost: Free
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Created by SC Training (formerly EdApp)
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10. Marketing Foundations by edX
Marketing Foundations from edX will give your team an overview of conventional marketing functions inside a business. This course will equip learners to think about and comprehend by analyzing several components of a marketing plan. It'll also go over the tools needed to construct marketing initiatives and plans, as well as the four Ps of marketing, customer behavior, and marketing plan analysis. Your team can take this course for free. But if you want them to get certified for it, they need to attend the enrollment dates for the premium version.
- Cost: Free
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Created by edX
Explore the courseCaptivate your target market with marketing tutorials
Marketing is all about knowing how to captivate your target market and convert them into customers. But with the different marketing approaches, it can be difficult for your team to properly strategize and execute your organization’s marketing strategy. Thankfully, with SC Training (formerly EdApp)’s marketing tutorials, this challenge can now be easily solved. The courses on this list will teach your marketers how to develop the best marketing strategy and give tips and tricks for optimizing their current one.