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10 Best Retail Customer Service Training Courses

We’ve created a list of retail customer service training courses to help frontline employees give the best customer service possible. These courses will teach the skills and techniques needed to reel in new customers and retain existing ones.

Retail customer service training courses
Retail customer service training courses - SC Training
1

Retail Services - Communication

The goal of SC Training (formerly EdApp)’s Retail Services - Communication course is to help retail teams acquire the skills needed to engage with customers through great customer service. In this course, employees will learn how to listen actively to customers to understand them better.

Here, they’ll be familiarized with open and closed-type questions, which lets them select the most appropriate question type for certain situations and interactions. 

After finishing this course, your retail teams will become more involved and proactive when communicating with customers. Watch how they’ll be able to interact and converse with consumers more effectively to bring in more sales and satisfied customers.

Make sure your team understands new concepts with SC Training (formerly EdApp)’s Rapid Refresh quizzes so they don’t end up just sitting through important learning. Simply add questions and answers to its easy-to-fill spreadsheet and choose how often your teams are quizzed. This way, you can see what they remember after any learning opportunity.

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

Retail customer service training courses - SC Training
2

Creating a Positive Customer Experience

Creating a Positive Customer Experience is one of SC Training’s customer training programs designed to help your employees grow their customer base and boost customer loyalty through excellent customer service.

This four-part customer-centric training focuses on teaching your staff how to keep loyal clients happy. This is by highlighting subjects on the customer service's position in the customer's overall brand experience and how to connect with clients effectively.

SC Training’s course uses gamification to keep learners engaged and interested in their lessons. These game design elements and principles include leaderboards and scoring.

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

Retail customer service training courses - Business Training Works
3

Customer Service Skills Training for Retail

This Customer Service Skills Training for Retail by Business Training Works teaches learners how to get past barriers that are preventing them from giving exceptional customer service.

It starts by identifying characteristics of excellent customer service, then discusses the different customer behavior styles and how to adjust to them. As keeping customers happy is important, this course teaches tension-relieving tactics for difficult situations and stress reduction techniques. 

At the end of the course, learners will get to develop their personal action plans to improve their customer service skills.

Created by: Business Training Works

Length: 1 hour and 30 minutes - 2 hours

Certificate: Available

Cost: 49.95 USD/user

Retail customer service training courses - Alison
4

Diploma in Customer Service

Alison’s Diploma in Customer Service course teaches how to attain the highest level of customer service. It starts by outlining customer service basics, such as the five basic needs of consumers and how to make a positive first impression.

It also discusses the philosophy of retail service, which is about creating a customer-centric environment where the needs and wants of the customer are prioritized. This course will also go into the four types of communication skills needed to effectively interact with consumers.

Created by: Alison

Length: 6 - 10 hours

Certificate: Available

Cost: Free

Retail customer service training courses - SC Training
5

Diversity and Inclusion in Retail

The Diversity and Inclusion in Retail course by Universal Classes is all about educating retail employees about diversity and inclusion. This is so they can give customers a diverse and welcoming shopping experience

This retail customer service training course promotes the values of a varied, equal, and inclusive workplace. It discusses the many stereotypes that employees should be aware of especially when dealing with customers.

This course also emphasizes the need of having a zero-tolerance discrimination policy to create a safe and inclusive work environment for both customers and employees. This is regardless of their race, gender, religion, sexual orientation, or any other personal characteristic.

No need to cross-reference any lists to see who has and hasn’t completed their training. With SC Training’s Heads Up feature, you can send custom notifications to your learners’ smartphones. It will also send automated reminders after a set number of days of inactivity so your learner is more likely to complete their lessons.

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

Retail customer service training courses - Universal Class
6

Customer Service 101

Universal Class’s Customer Service 101 course was created to help retail employees provide excellent customer service. It explains what customer service means and how to go above and beyond customer expectations.

This course also emphasizes key customer service skills and illustrates how to interact with clients in a variety of scenarios successfully. Finally, there’s a lesson that highlights important customer service abilities and demonstrates how to effectively deal with customers in a variety of settings.

Created by: Universal Class

Length: 15 hours

Certificate: Available

Cost: 120 USD

Retail customer service training courses - SC Training
7

Selling Strategies and Interacting with Customers

In this Selling Strategies and Interacting with Customers course by SC Training, retail staff members will learn how to maximize consumer interactions and put strategies into practice to increase revenue. Here, they’ll pick up proper client greeting practices and discover ideal questions to ask to pique the interest and curiosity of your audience.

While customers frequently base their choices on an item's price tag, the merit of value-based selling will be tackled to make customers realize that they’ll get their money’s worth with their purchase. Learners will also learn how to close transactions using several techniques, such as the "Sharp Angle" and "Summary" close.

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

Retail customer service training courses - Disney Institute
8

Disney's Approach to Quality Service

Disney brings in their expertise and reveals how magic is brought to its consumers in this retail customer service training course. Disney leaders share their experiences on how excellent customer service goes a long way in building your brand.

To foster customer loyalty and retention, this course also discusses the importance of providing customers with a consistent service experience. 

As mishaps cannot be avoided at times, there’s a lesson teaching learners how to recover from a service failure and turn it into an opportunity to strengthen customer relations.

Created by: Disney Institute

Length: 9 hours

Certificate: Available

Cost: Starts at 1,750 USD

Retail customer service training courses - Dale Carnegie
9

Managing Customer Expectations

This Managing Customer Expectations course was developed by Dale Carnegie to help customer service employees manage and coordinate their expectations to develop long-lasting client relationships. This training places a strong emphasis on the value of knowing your clients and their first service expectations.

Here, employees will learn about best practices and strategies, including establishing reasonable expectations and following a standardized procedure throughout the entire business. 

To help close the gap between expectations and reality, they will also learn about the Dale Carnegie Principles. This live online course lasts three hours to complete.

Created by: Dale Carnegie

Length: 3 hours

Certificate: Available

Cost: 399 USD

Retail customer service training courses - SC Training
10

Understanding Customer Motivations

Learners will understand the idea of customer psychology and the factors that influence consumer behavior by taking SC Training's Understanding Customer Motivations course. Here, they’ll be asked to determine a customer’s wants based on the provided elements.

The course covers the basics of customer psychology and how to apply this knowledge in your interactions with customers. There’s also a lecture on the psychology of why people visit your store, which covers ideas like Freud's Iceberg theory and Pavlov's Classical Conditioning theory. 

Created by: SC Training

Length: 5-10 minutes per lesson (self-paced)

Certificate: Available

Cost: Free (up to 10 users)

Retail teams serve as the organization’s frontline. They engage with customers every day, delivering smooth and satisfying shopping experiences. As representatives of your company and promoters of products, retail crews need the best skills, knowledge, and techniques to serve customers effectively.

Retail customer service training courses equip staff members to assist shoppers confidently. They teach teams how to explain product details, solve issues, and offer support, making sure customers enjoy their purchases.

What is retail customer service?

Retail customer service is the attentive support delivered to customers while they shop for products. It involves helping them find items, answering questions, and addressing concerns, whether in physical stores, online platforms, or support channels. 

Customer service in retail creates positive experiences for shoppers by making them feel valued and understood. This approach builds trust and encourages repeat purchases, ultimately contributing to greater business success.

What skills do you need for customer service in retail?

Here are some essential retail customer service skills that teams need to succeed in retail: 

  • Communication Skills: Talking clearly and listening actively to understand customers’ needs.
  • Problem-Solving Skills: Finding solutions quickly to product issues customers raise.
  • Patience: Staying calm and composed when dealing with difficult or upset customers.
  • Empathy: Understanding and connecting with customers’ concerns to deliver personalized support.
  • Product Knowledge: Knowing products fully to offer helpful advice, recommendations, and assistance.
  • Teamwork: Collaborating effectively with other team members to deliver great shopping experiences together.
  • Positive Attitude: Approaching customers with friendliness and warmth to make them feel welcome.
  • Adaptability: Being flexible and open to change when handling various retail situations.

Deliver the best experiences with retail customer service training

Customers care about their shopping experiences just as much as the products they buy. The quality of assistance and support they receive determines whether they’ll return to your store and create more business opportunities.

This is why retail customer service training is crucial for your organization’s success. It makes sure your store staff has the necessary skills to create memorable customer interactions. When they’re well-trained to represent your company and products positively, they can build stronger relationships and generate higher profits.

Transform customer services with the best retail training platform. Sign up for SC Training today!

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