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10 Retail Sales Training Courses

We put together 10 retail sales training courses to help you improve your team’s customer service skills, persuasive selling techniques, electronic communication literacy, and teamwork. If you’re ready to boost your sales by training your crew in these retail strategies, then keep reading.

Retail Sales Training Courses
Last published: 14th May 2024
SC Training (formerly EdApp) Retail Sales Training Course - Understanding Customer Motivations

1. Understanding Customer Motivations

A huge part of success in sales is understanding your customers’ thought process. Why do they go to certain stores in the first place? Why do they choose to buy the things that they purchase? This retail sales training course in Understanding Customer Motivations by SC Training (formerly EdApp) provides answers to these questions and more. It also lays out customer behavior as a key factor in good customer service and maintenance. 

This course is helpful for any of your team’s customer-facing roles. Whether you’re a store manager, a supervisor, or a business owner, you can customize this course to match your brand using SC Training (formerly EdApp)’s Creator Tool. The Template Library also has over 80 microlearning templates to choose from so you can create interactive, mobile-friendly courses in minutes. All you have to do is sign up for free and once you’ve finished customizing the course, you can easily distribute it for your whole team’s use.

Cost: Free (up to 10 users)

Length: 5-10 minutes

Scope:

  • Understand customer psychology
  • Why do customers come to your store?
  • How do customers differ?
  • How do you keep your customers?

Created by SC Training (formerly EdApp)

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SC Training (formerly EdApp) Retail Sales Training Course - Selling Strategies and Interacting with Customers

2. Selling Strategies and Interacting with Customers

Having pleasant interactions with your customers is one of the best ways to increase your retail sales. This is why SC Training (formerly EdApp) created this course on Selling Strategies and Interacting with Customers. In this course, your team will learn various selling tactics from greeting customers as soon as they enter your store, to using customers’ curiosity to sell items, and finally, closing the sale of products with customers.

Your crew will gain the skills needed to start building lasting relationships with your customers. Since SC Training (formerly EdApp) also specializes in microlearning and this retail sales training course is no exception, your team members can finish every lesson in this course in less than 5 minutes.

Cost: Free (up to 10 users)

Length: 5-10 minutes

Scope:

  • Greeting Customers
  • Selling by Asking Questions
  • Using Curiosity to Sell
  • Value-based Selling
  • Sale Closing Techniques

Created by SC Training (formerly EdApp)

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SC Training (formerly EdApp) Retail Sales Training Course - Creating a Positive Customer Experience

3. Creating a Positive Customer Experience

Creating a Positive Customer Experience is another retail sales training course by SC Training (formerly EdApp) that emphasizes customer service. This interpersonal skills training course delves deeper into the ways of having personal interactions with your customers as it encourages impressing them by showing empathy, engaging in small talk, or even simply smiling at them. 

If you want to secure your business’s customer base by keeping your customers happy, you can sign up at SC Training (formerly EdApp) to edit this course for free. With SC Training (formerly EdApp)’s Creator Tool, you don’t need any coding experience to rebrand this course and make it completely your own. SC Training (formerly EdApp)’s mobile-first learning technology will also allow your team to complete the course anytime and anywhere, whether you’re on a break or on the go.

Cost: Free (up to 10 users)

Length: 5-10 minutes

Scope:

  • Customer Service's Role in Customer Experience
  • How to Impress Your Customers
  • How to Interact with Your Customers
  • How to Engage Your Customer

Created by SC Training (formerly EdApp)

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NRF Foundation Retail Sales Training Course - Customer Service and Sales

4. Customer Service and Sales

The National Retail Federation (NRF) Foundation designed this course for general roles that involve interaction with customers. Beyond satisfying customers, this Customer Service and Sales course can also help your crew to gain essential workplace skills, such as problem-solving and teamwork.

The lessons within this course to improve employee skills for retail are self-paced and available online. You can also mix and match the lessons to tailor the course for your team. Also, your team members will receive a printable completion certificate and digital badge, which they can list as credentials on their resumes.

Cost: Starts at 65 USD

Length: 8 hours

Scope:

  • Welcome to Retail
  • Know Before You Sell
  • Selling and Service
  • Performing Your Best
  • Workplace Readiness

Created by NRF Foundation

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SC Training (formerly EdApp) Retail Sales Training Course - Persuasive Selling

5. Persuasive Selling

This Persuasive Selling course breaks down the concept of persuasive selling as a process, complete with steps that are incredibly useful when negotiating a sale. If your goal is to increase the volume and frequency of your sales, sign up for free at SC Training (formerly EdApp) and use this course for your team. Your crew will be walked through various steps of persuasive selling, from introducing and explaining their big ideas to closing their sales. 

There’s also a review at the end of the course so you can check your crew’s understanding of the lessons in the course. Also, you can use SC Training (formerly EdApp)’s Reporting and Analytics feature to easily view and track your team’s progress throughout this retail sales training course.

Cost: Free (up to 10 users)

Length: 5-10 minutes

Scope:

  • Summarize the Situation
  • Introduce your big idea
  • Explain how it works
  • Reinforce key benefits

Created by SC Training (formerly EdApp)

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MTD Retail Sales Training Course - Professional Selling Skills Course

6. Professional Selling Skills Course

This Professional Selling Skills Course by More Than Training (MTD) Sales Training Specialists covers topics like getting into the right mindset in sales, hard-selling strategies, and ways of overtaking your competitors. Your team members can also take the 36 micro-lessons in this course on their mobile devices and in no more than 5 minutes. Upon completion of the course, your crew members will also receive certification from the Institute of Sales Management.

Cost: £97 + VAT per person

Length: 3 hours

Scope:

  • How To Get Focused For Selling
  • How To Plan Out And Make Successful Cold Calls
  • How To Plan Out And Make Successful Sales Interactions
  • How To Understand Where Your Buyer Is Coming From
  • How To Gain An Unfair Advantage Over Your Competition

Created by MTD Sales Training Specialists

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SC Training (formerly EdApp) Retail Sales Training Course - Inclusive Selling

7. Inclusive Selling

This retail sales training course on Inclusive Selling by SC Training (formerly EdApp) is a brief course which will orient your team members on the dos and don'ts of selling products and services to a diverse market. Your crew will learn about differences in culture, gender, and generation. This way, you can build stronger sales relationships with customers from diverse backgrounds. 

Using SC Training (formerly EdApp)’s Gamification features, you can further add assessments in the form of mobile games should you choose to modify this course. You can also customize certificates of completion and badges to reward your team members and motivate them to finish your training courses.

Cost: Free (up to 10 users)

Length:  5-10 minutes

Scope:

  • What is Inclusive Selling?
  • Selling Across Differences

Created by SC Training (formerly EdApp)

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SC Training (formerly EdApp) Retail Sales Training Course - Retail Services - Communication

8. Retail Services - Communication

SC Training (formerly EdApp) created this Retail Services - Communication course to help your crew build communication skills in the workplace. Just like in any business industry, communication is a key to success in retail, especially when developing customer relationships. This skill based training course demonstrates the best practices for delivering excellent and memorable retail communication. 

The best use for this course is to review your crew members who need some brushing up with their retail communication skills. Another option is to extend your team’s learning experience by creating a Rapid Refresh quiz for this topic. SC Training (formerly EdApp)’s Rapid Refresh feature will allow you to quickly create quiz-only content from the information presented in this retail sales training course on communication. This way, you can also test your crew’s knowledge whenever needed.

Cost: Free (up to 10 users)

Length: 5-10 minutes

Scope:

  • Open vs Closed Questions
  • Using Open Questions
  • Active Listening

Created by SC Training (formerly EdApp)

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SC Training (formerly EdApp) Retail Sales Training Course - Social Media and Electronic Communication Lessons

9. Social Media and Electronic Communication Lessons

E-communication and social media are essential tools in today’s digital world. However, it might be difficult to know how to use them successfully given the abundance of platforms and technologies accessible. This Social Media and Electronic Communication course offered by SC Training (formerly EdApp) gives a thorough introduction to numerous social media sites and electronic communication tools, along with some marketing strategies you can integrate with them. 

There is also a special section dedicated to discussing social media in retail. This internet marketing training course is an invaluable tool for anyone trying to flourish in today's digital environment, regardless of whether your crew is new to social media or simply looking to improve their skills. 

Also, if you want to reward your team for their hard work, you can integrate vouchers or gift certificates with SC Training (formerly EdApp)’s Real Rewards feature whenever they complete their courses or top the leaderboards.

Cost: Free (up to 10 users)

Length: 5-10 minutes

Scope:

  • Social Media in Retail
  • Strategies for Effective Social Media Engagement
  • Social Customer Care
  • Basics of Social Media Etiquette

Created by SC Training (formerly EdApp)

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SC Training (formerly EdApp) Retail Sales Training Course - Embracing Teamwork

10. Embracing Teamwork

Working in retail requires a collaborative effort from all team members to provide customers with exceptional experiences. Still, effective teamwork can be challenging without the right skills and mindset. SC Training (formerly EdApp) designed this training course to motivate your employees to Embracing Teamwork in order to equip them with the knowledge needed to be valuable team players in your retail company. 

Your crew will learn about the importance of communication, the virtues of an ideal team player, as well as some methods on adapting to different personalities and work styles. What’s more is that the course includes interactive multimedia content. This immerses your team in the course, and allows them to imagine applying their skills to real-world scenarios. By the end of the course, your team will be ready to thrive and contribute to the success of your retail business.

Cost: Free (up to 10 users)

Length: 5-10 minutes

Scope:

  • Why Teamwork is Important in Retail
  • How to Be a Better Team Player
  • Communicate Effectively with Your Team Members
  • How to Handle Interruptions

Created by SC Training (formerly EdApp)

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Boost your business sales and improve your team’s skills with retail sales training courses

Retail sales training courses can significantly improve the skills and knowledge of your team in various customer service and persuasive selling techniques. The courses featured here cover a wide range of topics, from customer care, selling strategies, and teamwork improvement to social media for retail. By investing in these training courses for your team, you can increase your retail sales and stay ahead of the competition. Don't wait any longer. Take action today and provide your team with the training they need to succeed.

And the best part? Your team can complete courses anytime, anywhere, on any device.

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