10 Social Media Management Training Courses
This list consists of social media management training courses designed to guide in creating content for your business social media accounts, developing a strategy, and engaging with your audiences. The topics covered include an introduction to social media management, social media content strategy, social media marketing, and more.
1. Social Media and Electronic Communication
Use SC Training (formerly EdApp)'s Social Media and Electronic Communication as a practical social media management training course, especially if you’re handling a retail business. Here, you'll learn about several social media sites like Facebook, Instagram, Twitter, and Pinterest. This course also covers the fundamentals of social media etiquette, along with excellent customer service advice.
To improve your interactions with your customers on social media, it also tackles various social media engagement methods. Other key topics will also be discussed, including using social analytics, maintaining a consistent tone, and handling conversations. Overall, it’s a good starter course to help you gear up on essential topics to become an effective social media manager.
The 4-part course is short and simple to follow, so you can complete it in a short amount of time. It’s available in SC Training (formerly EdApp)’s course library, so all you have to do is sign up and select this course. From there, you can already get started! It’s totally free–no hidden fees! What’s more, is that it’s made fun and engaging thanks to the game elements incorporated in this course.
- Cost: Free
- Scope: Social media, social media engagement, social customer care, social media etiquette
Created by SC Training (formerly EdApp)
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2. Social Media Policy
The Social Media Policy course offered by SC Training (formerly EdApp) is a free social media management training course that covers the rules and regulations that you must follow as a digital marketer to safeguard the reputation of your business. This course highlights the importance of complying with social media policies and tackles ways of properly handling company information. It also teaches you how you can become more responsible online and what to do in case you make a mistake. Lastly, it covers ways in which you can become more professional, particularly when interacting with customers.
SC Training (formerly EdApp) is a mobile training solution that lets you take this course conveniently. Whether you are at work or at home, you can learn at any time of the day.
- Cost: Free
- Scope: Social media policies, protecting company information, being responsible online, remaining Professional
Created by SC Training (formerly EdApp)
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3. Social Media Content Strategy
Businesses need to outline their goals and objectives for each marketing campaign in order to effectively distribute information on social media. Fiverr’s social media training course focuses on helping you develop an efficient and well-organized content strategy for the social media channels used by your company. This course includes lessons on creating quantifiable goals for your social media efforts, identifying your target persona, and conducting in-depth customer research.
- Cost: 46 USD
- Scope: Customer research, content strategy, social media analytics
Created by Fiverr
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4. Introduction to Social Media Marketing
The Facebook Social Media Marketing Professional Certificate program includes the Introduction to Social Media Marketing as a part of the Meta Social Media Marketing Professional Certificate Program. Through this course, you’ll be able to have a better grasp of the differences between social media marketing and conventional offline marketing. Additionally, this course will equip you with useful social media marketing tactics for your social strategy, which will come in handy whether you're a beginner or an experienced marketing professional.
- Cost: Free
- Scope: Social media landscape, social media platforms, SMART goals, target audience persona
Created by Coursera
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5. Social Media Management Course (Social Media Training)
Social Media Training offers its Social Media Management Training course that you can use as an introductory course to all the essential information that you should know. It contains easy-to-digest video training guides that tackle the essence of building connections with customers through various social media channels, as well as how to use and manage them effectively. It even covers platforms that aren’t commonly used by businesses like Soundcloud, UStream, and Flickr. Aside from videos, this course includes case studies from famous brands.
- Cost: Free
- Scope: Social media engagement rules, social media strategy, social media platforms
Created by Social Media Training
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6. Social Marketing Certification Course
Hootsuite Academy offers its Social Media Marketing Certification course to gear you up with best practices on social media and help you achieve better results. This course guides you on how to improve your social media channels for better visibility. It then helps you develop a social media strategy along with content marketing techniques. For better customer relationships, you’ll also learn how to grow a community here. The basics of social media advertising will also be covered.
- Cost: 199 USD
- Scope: Social media marketing, social media profiles, social strategy, content marketing,
Created by Hootsuite Academy
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7. Advanced Social Media Certification Training Course
If you’re a digital marketer who wants to learn advanced marketing techniques on social media, then Simplilearn’s Advanced Social Media Certification Training Course is definitely the one for you. This course goes beyond the basics of social media, tackling topics such as reputation management, influencer marketing, and advanced content marketing strategies. Here, you’ll also gain more insight into web analytics for social media.
- Cost: 641 USD
- Scope: Social media strategy, online reputation management, influencer marketing, content marketing, web analytics, social media platforms
Created by Simplilearn
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8. Marketing Through the Internet and Social Media
Another social media management training course to consider is Ailson’s Marketing Through the Internet and Social Media. This course is designed to help you grow your business online through social media. Here, you’ll learn about the pros and cons of social media along with the value of having a social media policy. It also goes beyond social media lessons, tackling topics like search engine optimization (SEO), market research, and generating leads.
- Cost: Free
- Scope: Brand management, social media marketing, SEO, marketing research
Created by Alison
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9. Digital Skills: Social Media
With insights from FutureLearn’s social media course, you’ll learn how to build a strong presence online and measure key metrics of success. Here, you’ll discover specific techniques for developing your brand, including tools to make the process more efficient and effective. If you don’t have any background in social media management yet, you’ll benefit from its lesson on the responsibilities of a social media manager.
Additionally, you’ll discover techniques for social media marketing. Particularly, setting up a campaign, identifying the right target market, choosing the right social media channel, and creating effective content.
- Cost: Free
- Scope: How to use digital marketing, digital marketing techniques
Created by FutureLearn
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10. How to Create a Social Media Strategy
Last but not least on this list of social media management training courses is another course by FutureLearn, which is How to Create a Social Media Strategy. Here, you’ll gain a better understanding of the importance of social engagement where taking advantage of social media comes in handy. From there, you’ll learn the step-by-step process of identifying your goals using the SMART method, developing a social media strategy, and measuring results through analytics. You’ll also know how to plan and create effective social media content.
- Cost: 39 USD
- Scope: Social media, customer service, social media strategy, social media analytics, social media content
Created by FutureLearn
Explore the courseBuild a solid presence online through social media management training courses
With more and more businesses tapping into social media platforms to build an online presence, it’s important that your brand can stay on top of the competition. To do that, you must hone your knowledge and skills in social media management. It’s an important aspect of digital marketing that allows you to raise brand awareness for your business while keeping your customers engaged. Through social media management training courses, you’ll be able to develop an effective strategy for various social media platforms, such as Facebook, Instagram, LinkedIn, TikTok, Twitter, and so on. This way, you’ll also be able to use such media channels better to generate results like awareness, leads, and sales. With that, feel free to explore and check out our recommended courses above.