Exploring the Drivers of Behaviour: The Case of Child Marriage
Course author
UNICEF Social and Behavioural Change
Course overview
This course introduces learners to behavioural drivers and the role they play in influencing behaviour. It uses the example of child marriage to illustrate the concepts and principles, but the lessons gained can be applied to other sectors and issues, and the course can benefit anyone with an interest in behavioural drivers and social and behaviour change. Employing a story-based approach, the course takes the learner on a journey through two fictional scenarios illustrating the diverse drivers that shape decision-making and action in child marriage. The learner will become familiar with the Behavioural Drivers Model and the Social Ecological Model as frameworks to understand behavioural influences; the role of social and gender norms, reference groups and social networks in shaping behaviours, and illustrative approaches and activities to promote desired social and behaviour change. This course includes captioning for screen readers.
What you will learn
- Appreciate the complexity of behaviours and the many drivers that influence it, using child marriage as an example
- Link behavioural drivers to social and behaviour change interventions
- Describe how drivers operate across levels of the socio-ecological model, in real world scenario, specifically in the case of child marriage
- Define what is a behavioural driver
- List channels and approaches to reach different audience groups
- Identify audience groups for a hypothetical intervention on ending child marriage
The full course includes
- Module 1: Introduction & Poonam's Story
- Module 2: Amina's Story
- Module 3: Desired Changes