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Free Course

The 5 C's of writing news for mobile audiences

By Linda Austin | Reynolds Journalism Institute
17 Lessons

Course author

Linda Austin | Reynolds Journalism Institute

Linda Austin is a rare hybrid of award-winning top editor and inspirational educator who is schooled in instructional design and experienced in developing e-learning, training and curriculum. She created this course as a Reynolds Journalism Institute Fellow at the University of Missouri.


Mobile first training

Gamified experience

Editable content

Course overview

In five-minute lessons, learn how to be conversational, considerate, concise, contextual and chunky – even if you've never written for mobile before.

The full course includes
  1. Be conversational
  2. Be considerate: PYIRP tip 1
  3. Be concise: PYIRP tips 4-5
  4. Be contextual
  5. Be chunky
  6. Final review
  7. Test
  8. Write a conversational headline for this debt story
  9. Write a conversational headline for this insurance story
  10. Rewrite this headline to tell people why this story is about them
  11. Be considerate: PYIRP tips 2-3
  12. Rewrite this headline to prompt a reaction
  13. Rewrite this headline in up to 55 characters
  14. Quick review: Be considerate and Be concise
  15. Rewrite this headline to be more contextual
  16. After-course survey
  17. How could you chunk this story?

And the best part? Your team can complete courses anytime, anywhere, on any device.

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