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Understanding Customer Motivations

By SafetyCulture
4 Lessons
4.1(17)

Course author

SafetyCulture

SafetyCulture is a technology platform which gives workers a voice, leaders visibility and unites teams to improve. In short, we're here to help working teams get better everyday!


Mobile first training
Gamified experience
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Course overview

Understanding customer behaviour is a key aspect in providing the perfect experience for potential or current customers. This course will benefit anyone who works in a customer encountering role, whereby important skills must be developed for ultimate success. The course unveils how to understand customer motivations through 4 modules, touching on customer psychology and the maintainence of customers. Once these course concepts are grasped, learners have a much better understanding of why customers behave like they do.

What you will learn
  • Buying Motivations - Why do customers come to your store?
  • Human motivators - How do customers differ?
  • How do you keep your customers?
  • Understand customer psychology
The full course includes
  1. Understand customer psychology
  2. Why do customers come to your store?
  3. How do customers differ?
  4. How do you keep your customers?

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