A guide to automobile sales training tools in 2024

Car sales training doesn't have to be expensive or time-consuming to implement, owing to the increasing growth of automobile sales training tools. If you're looking for some options for your team, we've listed the top automotive sales training tools on the market in this post.

What are automobile sales training tools?

Automobile sales training tools are resources designed to help sales teams improve their skills and boost performance. These tools include online courses, interactive workshops, and role-playing exercises that teach everything from product knowledge to effective communication with customers. 

You can take advantage of these tools so your team can learn how to connect better with customers, showcase vehicles confidently, and close more deals. Discover how these training tools can elevate your team's success in the fast-paced world of the automobile sales industry.

1. SC Training (formerly EdApp)

SC Training (formerly EdApp) ranks first on our list of the best automobile sales training tools thanks to its user-friendly features. Its LMS, which includes a ton of innovative capabilities, can help your organization get your vehicle sales training up and running swiftly.

One of its most useful features is its drag-and-drop authoring tool. This automotive industry training platform comes with more than 80 intuitively built microlearning templates, so you'll never have to start from scratch.

Simply select one of these pre-built templates, enter your automotive sales training content and processes, apply your branding, and push publish. Quizzes and games can also be used to make learning content more engaging.

SC Training (formerly EdApp) also offers Create with AI to automate the course creation process for you. You can have a ready-made training course in minutes!

With SC Training (formerly EdApp)'s course creation services (add-on), you can deliver engaging auto sales learning that has been precisely crafted for your learners. If you need an online course designer, simply hand over your training materials to SC Training (formerly EdApp)'s instructional design team, and they'll transform them into dynamic and fascinating courses.

Course analytics is another helpful SC Training (formerly EdApp) tool to explore. Here, you can delve further into your auto sales training course and track key interactions such as how many users saw your courses and how much time they spent on individual slides on average.

It can also keep track of learners who completed your sales quizzes and calculate the outcomes as a percentage. The data will allow you to quickly identify key areas where your sales staff may be weak and then give them the assistance they require. 

Cost: Free (up to 10 users)

Features:

• Learning management system
• Authoring tools
• Template library
• Course creation services
• Analytics and reporting

Take your automobile sales training to the next level with SC Training (formerly EdApp).

2. Yatharth Marketing Solutions

Yatharth Marketing Solutions offers specialized corporate sales training tailored for different industries including automobile. These programs are crafted by seasoned professionals and are meant to equip your salesforce with essential skills to showcase products, close deals, and ensure seamless delivery and follow-up with clients.

Plus, they include vital strategies for handling customer calls, ensuring your team is well-prepared to engage and convert leads into loyal customers.

Cost: Contact for pricing

Features:

• Post and pre-training assessments
• Certificate
• Feedback plan

3. Customer Centric Selling

If your sales staff is having a hard time closing deals, you can use Customer Centric Selling to have them learn some suggestions and tactics for dealing with this issue. Their approaches are structured to help salespeople sell more and do so consistently, with their insights mostly based on their research on how buyers make purchase decisions.

Customer Centric Selling can be used for training in two ways. You can enroll your learners in their 3-day instructor-led virtual program to learn new sales skills and strategies. It does this through live and recorded sales video classes, real-world role-playing, and skill development activities supervised by Zoom video conferencing.

If you want to offer self-paced learning, they deliver online sales training courses that can be accessed from any device. The only disadvantage is that you must pay a 95 USD registration charge to access their learning materials.

Cost: Request a quote

Features:

• Virtual seminars
• Online courses

4. MTD Sales Training

MTD Sales Training is one of the automotive sales training companies that has an excellent place to learn high-impact tactics that will help your team achieve greater company results. Since 2001, MTD Sales Training's team has supported over 9,000 organizations from various industries, proving the expertise and efficiency of their sales training solutions. 

Their specialties include online selling skills classes, virtual sales training webinars, and elearning solutions that your salespeople can access from anywhere, whether at work or at home. They also host online sales training programs, which are typically modular and last a few months. 

Cost: Request a quote

Features:

• Online selling skills training
• Virtual sales training seminars

5. Chorus

Chorus.ai is yet another go-to-market automobile sales training tool on this list. It functions as a conversational intelligence platform that your learners can talk to.

It analyzes your sales reps' performance from their meetings and delivers data-driven results that show you the best techniques and methods that your team should adopt. You can apply these insights to fine-tune the content of your sales training and coaching programs and raise your team's win rates and sales. 

Cost: Request a quote

Features:

• Sales meetings analysis
• Analytics and reporting

6. Action Selling

With its self-paced online sales courses, Action Selling can help your organization overcome a weak sales culture. It does this by focusing on the three most important aspects that make up a strong sales team: product knowledge, sales strategy and tactics, and competitive attitude.

On Action Selling, auto dealer sales training is done through a succession of video demonstrations, eLearning modules and books, interactive quizzes, and certificate examinations. The majority of these training resources are also built with an exclusive open architecture that allows you to add your own organization's or team's unique selling circumstances, items, and settings. 

You can even contact them about co-branding their online courses to meet your company's goals, if necessary.

Cost: Request a quote

Features:

• Online auto sales training courses
• Interactive quizzes

7. ELearning Brothers

The popularity of ELearning Brothers can be traced to its reliable authoring tools. You can not only design interactive sales coaching courses, but you can also use VR training and integrate some immersive real-life scenarios to help your salespeople enhance their verbal and sales skills. This learning strategy is also useful for onboarding new workers since it eliminates the need to ask another salesperson, who may have deadlines to meet, to train with them. 

When time and resources are limited, this learning software offers a variety of pre-built auto sales courses that are ready for rapid course delivery. They cover broad selling subjects such as customer service, negotiation abilities, closing sales, sales presentations, and much more.

Cost: Request a quote

Features:

• Content creation tools
• Virtual reality training
• Pre-built sales courses

8. Allego

Allego is outfitted with sophisticated tools and features that can help sharpen your sales force's talents and allow them to hit their goals. You can easily build, deliver, and scale automotive sales training programs here and reinforce best practices to increase your team's selling potential and promote sales success.

You can even integrate interactive video content and gamified quizzes to appeal to their competitive nature and increase their incentive to learn. All resources are accessible via any Android or iOS mobile device, making them ideal for today's global workforce. 

Cost: Request a quote

Features:

• Course creation
• Gamified quizzes
• Mobile-friendly video material

9. Axonify 

Axonify's expertise is in creating short and valuable training content that allows your automobile salespeople to deliver services more quickly and offer better customer experiences. You can build your own training content, but you can also import from their extensive content marketplace or have their instructional designers construct a custom course for your company.

You can also design personalized learning paths for your staff, putting together the ideal combination of topics, events, and activities to help them smash their sales targets. Axonify can even deliver actionable data to your sales staff and keep them up to speed on their course completion rates, scores, compliance progress, and milestones. You can use this information to detect and fill any skill shortages in your team.

Cost: Request a quote

Features:

• Content creation
• Marketplace for content
• Individualized learning journeys

10. CenarioVR

If you're searching for a novel way to train your sales team, CenarioVR is worth a look. This sophisticated VR authoring tool can help you launch a virtual reality (VR) training where your employees can gain a better understanding of your company's products or services, or practice their sales pitch in a safe setting.

You can also put your staff in challenging situations and let them make all of their mistakes without fear of losing your investment or harming your brand's reputation. 

All you have to do is upload an equirectangular image or 360-degree video and personalize it to meet your sales training needs. Add quizzes, item timers, linked scenes, and other features to further engage your learners. You can also incorporate audio in your VR videos to make them feel more lifelike.

Cost: Starts at 46 USD per month

Features:

• Authoring software for virtual reality (VR).
• Programs for risk-free sales training

11. Streamz AI

Streamz AI is a great platform for sales training, especially in finding ways to boost your sales. It offers programs like sales onboarding, automotive sales training, and financial services training, helping you create a strong sales team. With a focus on ongoing learning, Streamz AI prepares your team to succeed in a fast-changing market, making them smart sellers ready for any challenge. 

Cost: Contact for pricing

Features:

• Personalized learning paths
• Content generation
• Actionable metrics

12. Edstellar

Edstellar is a versatile corporate training platform that specializes in automobile sales training. Whether you prefer in-person sessions or virtual classes, Edstellar gives you the flexibility to customize the training to fit your business goals. It offers a personalized learning approach to ensure your team gains the skills they need to excel and drive results. You can use Edstellar to elevate your team's sales proficiency and position your business for success in a competitive market.

Cost: Contact for pricing

Features:

• Group Training
• Certification
• Coaching and mentoring

SC Training (formerly EdApp) is a mobile learning management system designed for today’s digital habits, delivering more engaging and effective micro-learning directly to learners anytime and anywhere.

Sign up for this automobile sales training tool today.