Does gamification work in a corporate context?
Business gamification is used by the majority (70%) of global 2000 companies. Currently, it has a market value that is estimated at $11.94B and is expected to rise to $32B by 2025. In this article, we'll dive deeper into gamification, its examples, advantages, and how it works in a corporate context.
Examples of business gamification
Face-to-face corporate games
A quick search of the internet will locate you 2023 Corporate Games in many places around the world including Australia, Dubai, Hong Kong, and Uganda. To be clear, these events are government-organized happenings that are open to enterprises in the region. Often, the website invitations say that participation is open to ANY company from ANY location.
Please note that these are in addition to private corporate games services, one of which is aptly named Corporate Games & Cups. This service organizes events all over the world and boasts patrons including Nelson Mandela, Princess Anne, and Francois Mitterrand. Again, participation is open to any enterprise from any location.
Virtual team-building games
Results show that Team Video Gaming (TVG) significantly increases team productivity. It appears that TVG improves team performance by improving team cohesion as well as activating a strong level of goal commitment among team members.
Data shows that there are many benefits of corporate team building, whether it’s in-person or virtual.
The advantages of using an LMS for business gamification
Did you know that using a learning management system (LMS) can significantly improve your team’s business gamification process? Here are a couple of its advantages:
Budget-friendly
Many quality LMS platforms such as SC Training (formerly EdApp) offer a free tier for up to 10 users. This includes their library of 1,000+ editable courses, built-in gamification features, unlimited video and audio upload, customized branding, and 24/7 online support.
If you need additional features, SC Training (formerly EdApp) also offers paid plans that won’t burn a hole through your pocket.
Easy to set up
With software like SC Training (formerly EdApp), all you have to do is drag and drop content or import it from one of the editable courses in their library. Then, you can simply copy and paste the content into one of SC Training (formerly EdApp)’s gamification templates (such as the elevator game, jeopardy, or next in order). Customize and brand the game for your enterprise, and Voilá!
Organize your workforce into teams, upload their details into your LMS (a .CSV file makes this quick and easy), and off you go.
Convenient and easy to access
Your employees can access gamified courses or quizzes on their mobile devices at their own convenience, no internet needed.
Anyone can create gamified content
In the past, creating gamified content was more complicated. But nowadays, with the many features of modern LMSs, producing interesting and exciting corporate games is easier than ever.
You don’t need coding knowledge or design skills to create gamified content from scratch. There are also tons of gamification templates and examples that are already built into the elearning platforms.
Using business gamification for fun and engaging training
The goal of your business gamification can change with your needs. As noted here, there are many compelling reasons to use it as a team-building activity. In addition, you can use team virtual gaming as part of your onboarding or ongoing training processes. All you need to do is vary the content.
In fact, you can combine the two. For example, you would like to refresh people’s awareness of your workplace’s inclusion culture. Use the image/word match gamification template to boost employee knowledge of your workplace diversity awareness ‘dos and don’ts’.
Or, choose the true/false template to see how much your employees know about their co-workers’ cultures. These options are especially effective when teams are randomized, and people can ask their teammates for help. May the most clued-in team win!
Join SC Training (formerly EdApp) and be one of the first in your niche to benefit from business gamification. Ready, set, go!
Sources:
https://www.lxahub.com/stories/gamification-in-marketing-stats-and-trends-for-2022
https://www.zippia.com/advice/gamification-statistics/
https://www.corporategames.net.au/vic/
https://corporatesports.ae/viwell-corporate-games-2023/
https://www.lcsd.gov.hk/en/cg/2023/
https://businesstimesug.com/the-corporate-games-2023-season-successfully-kickoffs/
Author
Guest Author Lisa Aharon
Lisa Aharon is a guest author at SC Training (formerly EdApp), offering varied experience as a computer programmer/analyst, technical writer, secretary/bookkeeper, copy editor, creative writer, and English teacher.