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Why Gamification Works


June 21, 2019



Why Gamification Works

Gamification in business is more than just a pretty face and is one of the most important driving tools for corporate success. This is partly due to the fact it boosts employee engagement and knowledge amongst individuals involved in the business. We have compiled the strongest types of gamification which work best in business.

Companies can often forget that rewards provide incentives to employees to boost engagement and company knowledge. Making the gamified experience rewarding is the central aspect to gamification as a whole. Recognition and rewards are the only words you need to remember that start with ‘R’ ever again.

We outline why gamification is a most effective strategy for your business.

Gamification Reward #1: Increased knowledge

Gamification in business strengthens the knowledge of processes and products in employees, embedding core concepts into their long-term memory. This allows knowledge to be drawn upon on demand, useful for on-the-go learning and sharing.

Gamification Reward #2: Intrinsic motivation

Intrinsic motivation is instilled in employees through emotionally-based motivation, drawn from two important aspects starting with an ‘R’… you remember. Rewards and recognition!

Gamification Reward #3: Extrinsic motivation

Extrinsic motivation is delivered to employees in the form of real-life prizes, such as vouchers and freebies. This motivates learners to participate consistently in their learning modules, with a higher rate completing courses in a shorter amount of time.

Gamification Reward #4: Employee engagement

Employees are more likely to enjoy gamified training courses over three hour-long lectures and 500-page textbooks. Who are we kidding? ‘More likely’ is an understatement. Not only are employees more entertained and find training enjoyable, but also are able to access their training courses on their own mobile devices, increasing accessibility and flexibility. This appeals to employees, as they are able to progress through course content whenever and wherever suits them.

Gamification Reward #5: Boosted productivity

Boosted productivity is one of the most beneficial aspects of gamification. It means time does not have to be set aside for face-to-face employee training, as microlearning provides an on-the-job like training experience for staff. Employees compete against each other in their own time, meaning the hours spent at work are a whole lot more productive!

Want to know more about gamification for effective company training?

If you’d like to use gamification to turbocharge your workforce training for practices, policies, procedures or products, get in touch with SC Training (formerly EdApp) at enquiries@edapp.com. You can also try SC Training (formerly EdApp)’s spaced repetition implementation, Brain Boost spaced repetition app, for free by signing up here.


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Guest Author Daniel Brown

Daniel Brown is a senior technical editor and writer that has worked in the education and technology sectors for two decades. Their background experience includes curriculum development and course book creation.

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