10 Car sales training

1. Negotiation Fundamentals

A car salesperson with poor negotiation skills will likely end up losing customers and opportunities, and in turn, can harm your company. To avoid this, train your team about the basics of negotiation. SC Training (formerly EdApp)’s Negotiation Fundamentals course will help them gain the knowledge, skills, and confidence to handle complaints, find common ground, and close deals successfully.

This free training course covers four short mini-lessons, starting with the importance of negotiation and ways to maximize its advantages in sales conversations. By the end of this lesson, your team will be aware of the many benefits of negotiating to create a win-win situation both for them and their customers.

The lessons also discuss the art of personal influence in connecting with people and winning their trust. Your team will find the best strategies to build and reinforce their negotiation skills, including asking for favors or compromising and making professionally convincing requests that’ll likely impact their buyers into an agreement.

Share this course with your team if you want to effortlessly develop their car sales skills. Unlike most bulky training courses, this course is presented through microlearning or bite-sized modules, so they’ll have no trouble understanding and retaining what they’ve read. Plus, they can quickly finish each of these four mini-lessons in just around five minutes.

• Cost: Free
• Length: 4 lessons, 5-10 minutes each
• Scope: the importance of negotiation, how to influence even without authority, how to develop negotiation skills, how to ask for everything (and get what you want)

Created By SC Training (formerly EdApp)

3. The Language of Sales

Auto sales training isn’t just about learning how to sell cars – it dives deeper into making connections and navigating challenging sales situations. This course tackles the foundations of practical communication skills and sales strategies you need to kickstart your team’s car sales training.

This three-part training course adopts ideas from well-known business speakers and writers. It details how to listen actively, understand what buyers want, and talk to them in a way that helps build lasting relationships. It’ll teach your team how to use familiarity to come up with arguments that their buyers can relate to. Once they’re done with the course, they’ll be able to develop the mental strength and resilience to deal with complex sales situations with poise and ease.

What’s great about this course is that you can apply sales training techniques like gamification and interactive quizzes, so your learners will be better engaged and motivated to finish their lessons.

• Cost: Free
• Length: 3 lessons, 5-10 minutes each
• Scope: building relationships & cultivating trust, developing convincing arguments, navigating tough situations

Created by SC Training (formerly EdApp)

5. Building a Customer-focused Culture

Never underestimate one bad customer service experience. Your team’s success in car sales will depend heavily on how well they prioritize and meet their customers’ wants. Through this car sales training course, you can help instill a customer-centric mindset, so they can build strong relationships, enhance customer satisfaction, and drive repeat business.

Throughout this course, your learners will realize what it means to have a customer-focused culture and how to take advantage of their customers’ buying habits. This way, they can predict what their customers are looking for and make a sales pitch favoring their clients’ preferences. They’ll also learn to personalize interactions with people-focused conversation skills like empathy and rapport-building to understand and solve customers’ problems. 

If you want more training modules focused on customer-related topics, you can check out SC Training (formerly EdApp)’s Course Library. It houses over 1,000 high-quality training content, including sales courses that you can customize according to your training needs.

• Cost: Free
• Length: 3 lessons, 5-10 minutes each
• Scope: what customer focus truly means, understanding buying habits through a customer-focused mindset, delivering customers through customer-focused behavior

Created by SC Training (formerly EdApp)

6. Advanced Negotiation

If you feel that your car sales team’s got all the negotiation basics down, use this course to take it to the next level. This highly-detailed course will give them everything they need to be skilled negotiators, whether it’s finishing high-stakes deals or negotiating with more than two parties.

At the start of the lesson, they’ll take a trip through the steps of the negotiation process, including the best ways to set the scene and start conversations. They’ll also learn about timing, setting priorities, and making smart moves to turn the tide in their favor. By the end of the course, they’ll be able to develop an implementation mindset and ideas for deal-making and coalition-building.

Sign your team up for the Advanced Negotiation training course to drive excellent sales results. They can comfortably and conveniently access the course using their preferred device anytime and anywhere with its mobile-first learning approach.

• Cost: Free
• Length: 5 lessons, 5-10 minutes each
• Scope: stages of the negotiation process, sequencing strategies and tactics, dealmaking and implementation, building coalitions, information sharing at the bargaining table

Created by SC Training (formerly EdApp)

8. Active Listening

Active listening is an essential part of a conversation that’s often overlooked. It’s one of the most important sales skills your team should learn so they can connect effectively with clients and let them know they’re being heard. Use this car sales training course to equip your salespeople with the skills and tools they need to become great listeners.

This course contains four simple lessons, starting with improving listening skills to overcome objections, lessen initial resistance, and create a positive sales experience. They’ll also explore how to read a customer’s body language and nonverbal cues and deal with the barriers that come with active listening. Once finished, your team will have a clearer understanding of how to use this skill to identify customer demands and personalize their sales approach.

• Cost: Free
• Length: 4 lessons, 5-10 minutes each
• Scope: active listening in sales, core principles of active listening, listening for what’s not being said, barriers to active listening

Created by SC Training (formerly EdApp)

10. Salesforce for the Sales Force

What’s a car sales training without a CRM software course? When you’re aiming to enhance customer experience, it’s wise to invest in automotive customer relationship management software. Salesforce is a popular tool you can use for that. SC Training (formerly EdApp)’s Salesforce for the Sales Force course will take your team through an in-depth learning experience about Salesforce and how to use it to their benefit.

This course extensively covers various topics, beginning with an intro to Salesforce, its features, and the ways it can be used. Your team will get oriented to the idea of using Salesforce to monitor sales opportunities and analyze data. They’ll also discover how it can help them find and manage leads, close deals, and keep good ties with their customers.

SC Training (formerly EdApp) lets you access this training course for free, making it among the best automobile sales training tools available today. You can figure out your team’s technical knowledge of CRM with practical assessments – or track their overall training performance with detailed reporting and analytics.

• Cost: Free
• Length: 4 lessons, 5-10 minutes each
• Scope: what is Salesforce, how to navigate Salesforce, Salesforce for Sales

Created by SC Training (formerly EdApp)