10 PR Training Courses

1. Email Campaigns and Strategies

Email campaigns are considered a vital part of a successful public relations plan. If done correctly, it can help your team connect with the public, encourage potential customers to invest in your business, and create brand awareness. SC Training (formerly EdApp)’s Email Campaigns and Strategies can be your team’s guide to successfully securing strong public relations through email campaigns. 

Through this course, your team will gain a deeper understanding of why email remains one of the best channels for reaching your target audience and building healthy relationships with them. Then, they’ll be guided through different email marketing strategies and techniques to boost their campaign’s success. These strategies include the KISS method, A/B testing, and mobile optimization. This course will also show them the ropes of writing powerful email messages to secure higher open and click-through rates and a more active and engaged audience. 

Designed with their users in mind, this PR training course can be edited to fit your branding requirements. You can add your logo, change its font and theme, and even update the content with a process and technique specific to your company. 

• Cost: Free (up to 10 users)
• Scope: Effectivity of emails, email marketing strategies and techniques, writing emails that work

Created by SC Training (formerly EdApp)

3. Introduction to Public Relations and the Media Specialization

You might want to consider enrolling your new team in Coursera's Introduction to Public Relations and the Media Specialization if they have little to no experience with public relations. This course will give them a foundational understanding of the field, including the principles and theories relevant to the practice, and the origin and trends affecting the industry. They’ll also learn how to work with the media and create necessary collateral crucial to building your brand’s reputation, like writing a press release and collecting media contact lists. Your team will earn a certificate after completing the course and the required hands-on project. 

• Cost: Free (limited time only)
• Scope: PR principles and theories, origin and trends relevant to practice, how to work with media, how to create media collaterals

Created by Coursera

5. Social Media and Electronic Communication

Social media is the best platform to generate publicity and reach a wider audience, which is why your PR team should know how to use it to create a powerful PR campaign. Help your team roll with the punches of social media with SC Training (formerly EdApp)’s Social Media and Electronic Communication course. 

In this PR training course, your team will get to explore the power of social media platforms and how they help businesses market their brands to a wider reach. They’ll be guided through different strategies to secure effective social media engagement, like taking advantage of some platforms’ free social analytics, using a consistent tone of voice, and creating content that matters to the public. It also includes some social media etiquette and social customer care tips that your PR team should be familiar with to prevent any social media issues that might end up affecting your brand image. 

This social media course is specifically designed for retail employees. But if your business falls under a different industry, you can always use SC Training (formerly EdApp)’s course authoring tool to edit the content and change some processes that are specific to retail. You can also add some instructional strategies like game-based quizzes, a course timer, or a leaderboard to make the learning experience for your team more fun and exciting. 

• Cost: Free (up to 10 users)
• Scope: The power of social media platforms, strategies to increase social media engagement, social media etiquette, social customer care tips

Created by SC Training (formerly EdApp)

6. Social Media Policy

SC Training (formerly EdApp)’s Social Media Policy is a good follow-up course after taking the Social Media and Electronic Communication course. It can be your team’s guide to make sure that they’re not violating any social media standards when promoting your business and building brand awareness online. 

This PR training program unpacks social media policies and guidelines, which your PR staff should know by heart. It tells them what they can say or do online, as well as how to respond to crises through digital means. It also emphasizes the importance of protecting company information to prevent the risks of hacking and data laws. The last part of this course talks about basic social media etiquette, followed by a helpful guide on how to handle personal social media accounts at work and how to do it like a pro. 

SC Training (formerly EdApp) used creative and interactive elements in this course, like animated graphic designs, games, and quizzes to make sure that PR specialists remained engaged while taking this training. It’s an effective way to combat the boredom commonly associated with learning and instead make it a fun experience for your team. 

• Cost: Free (up to 10 users)
• Scope: Social media policies and guidelines, how to protect company information, basic social media etiquette, professional handling of personal social media accounts

Created by SC Training (formerly EdApp)

8. PR Campaign Planning

Anyone looking to learn the ropes of building a successful PR campaign can greatly benefit from the PR Campaign Planning course by Chartered Institute of Public Relations. This PR training course explains how to pull off an effective PR campaign from scratch. Then, it proceeds to discuss how to set precise campaign objectives, conduct research, and use the findings to develop creative concepts. Your team will also gain a solid understanding of the importance of evaluating the effectiveness of their PR campaigns.

The course materials include lectures, case studies, useful tools, and templates. For higher learning engagement, your team will also get to join some group activities where they can share experiences with other PR specialists and use the skills they’ve learned. 

• Cost: £455.00
• Scope: Creating PR campaigns from scratch, setting PR campaign objectives, the importance of conducting research and evaluation of PR campaigns

Created by Chartered Institute of Public Relations

10. Crowd Management

PR events are great, but sometimes, they can draw very large crowds. Guide your team on how to handle big events or product launches with the help of SC Training (formerly EdApp)’s Crowd Management course. 

This PR training course goes over the step-by-step process of planning and preparing for big events, like hiring security, assigning a person who will respond to potential emergencies, and setting up lines. It also shows your team some strategies and techniques during an event to make sure that everyone in your event has a safe and good experience. Additionally, your team will learn how to communicate with the participating customers and monitor them through wristbands or raffle systems. 

Even with all the preparation and precautions in place, accidents can still happen. This crowd management training course shows your team how to respond to emergencies and alert local law enforcement in case something bad happens. 

This course follows self-paced learning, allowing your team to decide when and where they’d like to learn more about crowd management. It can also be accessed by pretty much any gadgets they prefer, like smartphones, tablets, and laptops. 

• Cost: Free (up to 10 users)
• Scope: Planning and preparing events, strategies during an event, handling emergencies

Created by SC Training (formerly EdApp)