10 Sales enablement training courses
Building the best sales team doesn’t happen overnight. Plenty of preparation goes into equipping them with the necessary resources to succeed. Let’s begin by exploring these 10 sales enablement training courses to help your team hit weekly sales goals and maximize customer engagement.
Retail Sales Training (US)
Ideal for retail teams, our first sales enablement program by SC Training (formerly EdApp) offers resources on becoming a star retail salesperson. Here, your team will learn about the basics of the selling process, its methodologies, and the characteristics of a good salesperson.
Another important topic this course explores is customer loyalty. This is essential to the business, as it’s been proven that loyal customers are more likely to make recurring purchases over time. This course offers tips to gain customer loyalty and build lasting relationships.
Celebrate your team’s progress each step of the way with custom achievements. Set your own rules and messaging frequency however you want. It only takes a click of the button to deliver instantly! To challenge them even more, spark some friendly sales competition using the leaderboards feature. This helps you get a pulse on your top performers and those that need extra help.
Created by: SC Training
Length: 5-8 minutes per lesson (self-paced)
Certificate: Available
Cost: Free (up to 10 users)
Persuasive Selling
Looking to boost the volume and frequency of your sales? This seven-part training program’s got you covered. Immerse your team in the art of persuasive selling with SC Training. Its mobile-first platform guides you through its step-by-step execution.
First, it starts by summarizing the situation, introducing the big idea, and explaining how it works. It ends by reinforcing the key benefits of persuasive selling. Test your employees’ knowledge through interactive assessments like multiple-choice questions, matching types, and fill-in-the-blanks.
Created by: SC Training
Length: 5-8 minutes per lesson (self-paced)
Certificate: Available
Cost: Free (up to 10 users)
The Language of Sales
Help your team speak the language of sales through this three-part course. Its topics cover building professional relationships, cultivating trust, developing convincing arguments, and navigating tough situations.
With competitors left and right, the best way to stand out is to help your sales team develop meaningful connections with clients. One easy way to encourage this is by switching up your sales approach.
This program differentiates the responsive vs. prescriptive approach to sales, explaining why the second one is better. A prescriptive approach offers clear recommendations backed by a specific rationale. It’s the perfect balance to avoid flooding customers with too much information about your product.
Designed for microlearning, each lesson can be completed in under five minutes, on any device. This course is perfect for busy teams looking to squeeze in their sales tips training on a staggered basis. Your progress is automatically saved, so feel free to let them take the course anytime and anywhere.
Created by: SC Training
Length: 5-8 minutes per lesson (self-paced)
Certificate: Available
Cost: Free (up to 10 users)
Sales Enablement Training: Get Certified in Sales Enablement
This seven-hour course tackles how to craft better sales enablement programs. It can help you develop fundamental skills in lead qualification and goal alignment to help your team close more deals. As the manager, you’ll learn to create unified goals to keep everyone on the same page.
Divided into 12 lessons and packed with 40 videos, this HubSpot sales certification is also ideal for small business owners searching for ways to strengthen their sales strategies or individuals getting started. It also discusses how to enact service-level agreements to promote accountability among your team.
Sales Enablement Certified: Masters
This sales enablement program features insights, case studies, and templates. Through eight modules, it differentiates what is and isn’t sales enablement to help improve your conversion rate and revenue. This also suggests tools to assist in launching your program.
Note that this course costs 500 USD, which is quite expensive compared to other programs. If you find it too expensive, consider checking out the other courses on this list.
Sales Enablement
Next is this course which offers marketing advice for your sales enablement strategy. It has five modules explaining the basics of sales enablement, steps to create a collective vision to align sales and marketing teams, tips to identify your target audience, and more.
Beginners looking to improve their skills can also take this course. It also shares a few handy automation tools to optimize your team’s sales enablement strategy.
Sales Enablement: Hired
For beginners or experienced teams, you may also consider this sales enablement course. Here, you’ll learn how to hit your revenue goals, onboard new hires, and prepare for job interviews with training programs made by professionals.
The course curriculum covers the definition of sales enablement, its importance, start-ups vs. mature companies, and ways to transform setbacks into comebacks. This program also offers exclusive recruitment tips and career advice from sales professionals, but it comes at a rather expensive cost of 250 USD.
Created by: Sales Enablement Collective
Length: No information available
Certificate: Available
Cost: 250 USD
Sales Enablement Professional
Ideal for beginners, this sales enablement certification program gives practical ideas to boost your company’s sales initiatives. It’s a course pack with six programs detailing adult learning, collaborative relationships, the enablement charter, project management, sales personas, and landscape.
Note that it’s heavily priced at 275 USD, so if you’re working with a limited budget, this course may not be the best option for your team.
Sales and Negotiations Skills
Alison’s course is another way to help your team overcome sales objections. It gives strategies to solve miscommunication and find a point of agreement. Your team will learn the basics of negotiation—its phases, making bargains, and exchanging information.
To help them close more deals, this course introduces them to the five steps of the sales process. Aside from lessons on being a good communicator, this sales skills training will also give tips on improving their non-verbal communication skills.
Agile Sales Management
Our last sales enablement training offers an alternative to a linear approach to sales. If you’re looking for a dynamic, flexible, and collaborative framework for hitting your team goals, then don’t miss out on this course.
Level up your project management by taking an agile approach to your team’s sales practices. This course discusses agile sales management, its strengths, and strategies for implementing this sales enablement approach.
Rather than sticking to traditional methods, this course offers insight into the agile process of sales management. Here, projects are viewed as sprints, where the focus is on hitting milestones rather than predicting weekly or monthly cycles. This gives leeway for any shortcomings, as the sprints are adjusted accordingly. By the end of this course, your team will master the implementation of agile sales management.
SC Training’s microlearning course is guaranteed to keep your team engaged. Lessons are delivered in bits and pieces, highlighting key information to boost learners’ competency and skills. As it only takes around 3–7 minutes to complete a microlesson, training is easy to squeeze into your day-to-day operations.
Created by: SC Training
Length: 5-8 minutes per lesson (self-paced)
Certificate: Available
Cost: Free (up to 10 users)
Giving your team the knowledge, tools, and resources they need to sell your product is what defines sales enablement training. From sharing product information to designing custom training programs and aligning goals, sales enablement is a great way to empower your employees and promote collaboration, flexibility, and critical thinking.
According to the 2024 Sales Trend report by Hubspot, 58% of sales professionals who apply sales enablement content are more likely to surpass their targets. So out with the old, in with the new! If you’re worried about your team’s inability to hit weekly goals, now’s the time to consider a different approach.
Finding the right sales enablement training program is key to helping your team offer a comfortable and satisfying experience to your clients. Get started on the best practices in the language of sales today.
What are the core pillars of sales enablement?
Building a focused and goal-oriented sales team isn’t an easy task. Before kickstarting your program, here are the five pillars of sales enablement to keep in mind:
1. Sales onboarding and training
Don’t risk your business's fate in the hands of inexperienced employees. Remember, investing in your team is the first step to efficient sales enablement. Keeping everyone on the same page guarantees consistency in your messages and interactions with customers.
2. Sales process optimization
Is your current sales process effective? Or are there some gray areas that need to be addressed? Taking action is crucial, as the absence of change spells stagnancy for your team. Avoid this by diagnosing the situation and looking for areas that haven’t been converting as expected. Once you’ve identified those areas, make sure to share the action plan with your team.
3. Assets and tools
With the latest digital trends available on the market, streamlining your workflow has never been easier. Artificial intelligence (AI) has been making waves in the global economy lately. Don’t get left behind! Finding the right AI tool for training is a great way to cut costs and personalize learning for your sales team.
4. Marketing and sales team alignment
It’s time to rid yourself of the idea that marketing and sales cannot coexist. In reality, acknowledging that both go hand in hand is key to boosting your business’s revenue. It’s hard to sell products to someone who’s never heard of your brand. Spark public interest by sharing and aligning your sales goals with those of the marketing department.
5. Customer-centricity
Customer-centricity is about putting your customers front and center. When discussing your product, it emphasizes what the product can do for them and how it can make their lives easier. Plus, when making decisions and deciding on a sales approach, take a moment to pause and think about their impact on your customers.
What specific skills will your team gain through sales enablement training?
Investing in sales enablement training is a good place to start if you’re looking to upskill your team while staying ahead of your competitors. Some of the skills they’ll gain from the program are collaboration, goal alignment, and data-driven decision-making.
Getting your team to work toward a unified goal is the best way to foster collaboration. Meanwhile, goal alignment is crucial to closing more deals and developing a tighter bond with the marketing department. Keeping your salespeople up-to-date with the latest data gives them the confidence boost they need to interact with customers, which yields higher conversion rates.
Generate meaningful customer testimonials with sales enablement training
A few minutes of training each day can make a huge impact on your year-end sales revenue. Proper sales enablement training doesn’t just empower your employees’ daily interactions. It also helps generate meaningful customer testimonials and leave a lasting impression on your business.
You don’t have to worry about disrupting your team’s workflow, as the right training platform allows you to squeeze in training sessions according to what fits their schedule best.
Grow your team to be the best with sales enablement training. Sign up for SC Training today.