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10 Sales management training for better leadership

Discover the key to successful sales management with our list of sales manager training programs. From leadership and management techniques to sales strategies, these courses dive into everything your sales manager needs.

SC Training (formerly EdApp) Sales management training - Result-based Management
Sales management training # 1

Result-based Management

One of SC Training (formerly EdApp)’s sales management training programs, ‘Results-based Management’ prepares managers for a transition to result-driven leadership. It starts with distinguishing management from leadership and delves into the basics of result-based management, emphasizing employee trust.

It also explores cultivating a results-oriented culture through vision, opportunity, incentives, impact, and entrepreneurship. These are crucial factors for enhancing employee engagement. Lastly, it underscores performance measurement for tracking employee progress.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: Fundamentals of output-based management, strategies for building a result-based culture, measuring performance and progress

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SC Training (formerly EdApp) Sales management training - Leadership and Coaching Management Styles
Sales management training # 2

Leadership and Coaching/Management Styles

This sales management training course is ideal for emerging managers, offering insights into diverse leadership styles and their associated competencies. It identifies these styles and gives guidance on their effective implementation and the situations warranting their use.

Additionally, it encompasses fundamental coaching skills, such as empathy and active listening, for enhancing management and leadership abilities. Finally, participants will discover optimal strategies for successful employee onboarding, facilitating seamless integration into the workplace.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: How to create an environment that drives innovation, how to attract top talent, the power of creating an effective, positive culture in your organization, what are the different management styles

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SC Training (formerly EdApp) Sales management training - How to be Authentic in Your Management Style
Sales management training # 3

How to be Authentic in Your Management Style

This course empowers managers to lead authentically, embracing qualities like honesty, genuineness, and integrity. Starting with an overview of authentic leadership traits, it guides the application of these attributes through words, actions, and values. Equally stressed is the significance of treating everyone consistently based on these principles.

Your learners will explore various behaviors and communication styles, along with practical tips for fostering more genuine connections. The course concludes with a 'practice and learn' session for self-assessment and the application of new knowledge.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: Fostering a culture of honesty and trust, how to be your authentic self as a leader

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SC Training (formerly EdApp) Sales management training - Four Cornerstone Management Skills
Sales management training # 4

Four Cornerstone Management Skills

Acquiring fundamental management skills is essential regardless of your role. SC Training (formerly EdApp)'s management training program offers a solid groundwork in four critical management areas: problem-solving, decision-making, action planning, and execution.

The course consists of four lessons, each delving deeply into one of these skills, allowing learners to progress at their preferred pace.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: Decision-making process, problem-solving method, understanding action planning, planning for action process

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SC Training (formerly EdApp) Sales management training - The Language of Sales
Sales management training # 5

The Language of Sales

SC Training (formerly EdApp)'s Language of Sales empowers learners to cultivate customer relationships, promoting effective communication even in challenging scenarios. The sales representative skills training course starts by exploring trust building through an understanding of customer challenges and using them for rapport.

The course further delves into constructing persuasive arguments, conquering credibility issues in virtual meetings, and emphasizing the importance of resilience. This is an essential trait for sales professionals when addressing challenges and uncertainties.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: Fostering customer relationships and trust, crafting compelling arguments, navigating challenging situations

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SC Training (formerly EdApp) Sales management training - The Bid Proposal Cycle
Sales management training # 6

The Bid Proposal Cycle

SC Training (formerly EdApp)'s Bid Proposal Cycle course covers the art of crafting successful bid proposals for your organization. This car salesperson training program comprises three quick, interactive microlessons, securing swift learning.

The course content addresses bid proposal cycle management, competitive bidding strategies, and the art of crafting contract-winning proposals. Equipping your team with these skills will enhance client acquisition and bolster your organization's reputation as a trusted vendor in future bids.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: Strategies for arranging bid proposal discussions, recognizing competitive bidding methods, crafting successful contract winning proposals

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SC Training (formerly EdApp) Sales management training - Planning a Sales Call
Sales management training # 7

Planning a Sales Call

Tailored for sales professionals, this sales online course focuses on mastering the art of planning and executing effective sales calls. It guides learners through essential steps, from consumer research to structuring the conversation.

The course also offers insights on objection handling and closing deals. Ultimately, this training enhances the probability of turning each contact into a successful sale for your team.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: Investigating, goal setting, and formulating a call engagement strategy

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SC Training (formerly EdApp) Sales management training - Closing a Deal
Sales management training # 8

Closing a Deal

Acquiring leads is one challenge, sealing the deal is another. SC Training (formerly EdApp)'s 'Closing a Deal' training imparts the latest closing techniques, fostering strong stakeholder relationships, and securing transactions in today's global market dynamics.

With just three classes, your team gains essential insights into deal closure, staying ahead of the sales competition.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: Contemporary closing strategies, stakeholder relationships, and deal completion.

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SC Training (formerly EdApp) Sales management training - Selling Strategies and Interacting with Customers
Sales management training # 9

Selling Strategies and Interacting with Customers

An essential element for thriving in retail sales is the implementation of a robust selling strategy. Recognizing the significance of this for retail managers, SC Training (formerly EdApp) introduces its 'Selling Strategies and Interacting with Customers' course. This program equips your team with the skills to improve customer interactions and employ strategies that drive revenue growth.

The course covers effective greeting protocols and the art of asking engaging questions to captivate your audience's curiosity. It delves into value-based selling, guaranteeing customers perceive their purchase as indisputably valuable. To conclude, your team will acquire transaction closing techniques like the 'Sharp Angle' and 'Summary' Close.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: Customer greetings, question based selling, using curiosity, value driven sales, closing techniques

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SC Training (formerly EdApp) Sales management training - Understanding Customer Motivations
Sales management training # 10

Understanding Customer Motivations

SC Training (formerly EdApp)'s 'Understanding Customer Motivations' course tackles the psychology of customer buying behavior. Gaining profound insights into customer motivations empowers your team to refine their marketing approach. This course is thoughtfully crafted, featuring questions and practical exercises to equip learners for real-world customer interactions.

Cost: Free

Created by: SC Training (formerly EdApp)

Scope: Grasp customer psychology, variations in human motivation, customer retention, purchasing drivers

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A sales management course is a training program designed to give your sales professionals or aspiring sales managers the knowledge and skills necessary to excel in sales management roles.

These sales management training programs cover a range of topics, including sales techniques, team leadership, customer relationship management, data analysis, and strategic planning. These are all geared towards improving an individual's ability to lead and oversee a sales team effectively.

Sales management training is crucial for developing the skills, knowledge, and mindset needed to excel in sales leadership roles. It not only benefits the individual but also contributes to the overall success of the organization by driving sales growth and guaranteeing customer satisfaction.

What are the 4 steps in training your salespeople?

Training your salespeople effectively typically involves the following four steps:

1. Assessment and Needs Analysis:

  • Begin by assessing the current skills, knowledge, and performance levels of your sales team. Identify areas where improvement is needed.
  • Conduct a needs analysis to determine the specific training requirements of your salespeople. This could involve surveys, performance reviews, or feedback from customers.

2. Design and Development:

  • Create a well-structured training program based on the identified needs. This program should include learning objectives, content, and a training curriculum.
  • Develop training materials, which can include presentations, manuals, online modules, and interactive exercises.
  • Tailor the training to different sales roles and experience levels within your team.

3. Implementation:

  • Roll out the training program to your sales team. This may involve in-person workshops, online courses, or a combination of both.
  • Guarantee that the training is delivered in a way that engages the participants and allows for interaction and practice.
  • Monitor the progress of your salespeople during the training, delivering feedback and addressing questions or concerns.

4. Evaluation and Continuous Improvement:

  • After the training is completed, evaluate its effectiveness. This can involve assessing whether the sales team's performance has improved in the areas targeted by the training.
  • Gather feedback from participants to identify what worked well and what could be improved in the training program.
  • Use the evaluation results to make necessary adjustments to the training program, keeping it relevant and effective.
  • These steps create a cyclical process where ongoing assessment and continuous improvement are essential. These make sure your sales team remains well-trained and capable of meeting your organization's sales objectives.

What are the topics covered in sales management training?

Sales management training typically covers a range of topics to equip individuals with the skills and knowledge needed to effectively lead and manage a sales team. Some of the key topics covered in sales management training include:

  • Sales Strategy Development: Understanding how to create and execute a sales strategy that aligns with overall business goals.
  • Sales Leadership: Developing leadership skills to inspire, motivate, and manage sales teams effectively.
  • Customer Relationship Management: Learning to build and maintain strong customer relationships, which is essential for long-term success.
  • Sales Techniques: Training in various sales techniques, such as consultative selling, solution selling, and relationship selling.
  • Sales Process Management: Understanding the sales process and how to manage it efficiently, from lead generation to closing deals
  • Sales Team Development: Techniques for recruiting, training, and developing sales team members.
  • Performance Metrics: Learning to measure and analyze sales performance data to make informed decisions.
  • Sales Forecasting: Understanding how to make accurate sales forecasts to aid in planning and resource allocation.
  • Customer Needs Analysis: Techniques for understanding customer needs and tailoring sales strategies to meet those needs.
  • Competitive Analysis: Learning to analyze competitors and develop strategies to outperform them.
  • Sales Presentation Skills: Training in delivering effective sales presentations that engage and persuade potential customers.
  • Negotiation Skills: Developing negotiation skills to reach mutually beneficial agreements with clients.
  • Time Management: Understanding how to prioritize tasks and manage time effectively in a sales management role.
  • Conflict Resolution: Techniques for resolving conflicts within the sales team or with customers.
  • Sales Technology and Tools: Familiarity with sales management software, CRM systems, and other tools that can enhance productivity.
  • Ethical Selling: The importance of ethical conduct in sales and managing a sales team
  • Sales Coaching and Feedback: Techniques for coaching and giving feedback to sales team members for improvement
  • Change Management: Managing and leading the sales team through periods of change and adaptation.
  • Sales Territory Management: Strategies for organizing and improving sales territories for maximum efficiency
  • Cross-Selling and Upselling: How to expand revenue by introducing additional products or services to existing customers.
  • Market Trends and Dynamics: Staying updated on industry trends and market dynamics that may impact sales strategies.

These topics collectively offer sales managers a well-rounded understanding of the key elements involved in effective sales management, from strategy development to team leadership and customer engagement.

And the best part? Your team can complete courses anytime, anywhere, on any device.

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