12 Marketing Training Programs to Stay on Top of Your Game
We’ve curated some marketing training programs designed to explore the different marketing facets that are beneficial for your team members in their roles. It includes courses on social media marketing, email campaigns, upselling, brand management, and more.
Marketing Training Program #1
Knowing your Market
Before you can develop a marketing strategy, you must first understand your target market. SC Training (formerly EdApp)'s Knowing your Market course will help you and your team gain an understanding of the preferences of your target market through market research. It covers the fundamentals of market research in order to get customer insight, clarify ROI prospects, and help your team market your products and services to the right audience.
Cost: Free
Created by: SC Training (formerly EdApp)
Scope: Importance of knowing your target market, fundamentals of market research, keeping your market research relevant
Marketing Training Program #2
Digital Marketing
In this digital age, organizations are extending their marketing efforts from traditional to digital marketing to expand their audience reach. SC Training (formerly EdApp)’s Digital Marketing course tackles the fundamentals, history, and marketing channels of digital marketing. These include SEO, PPC, social media marketing, content marketing, B2B marketing, inbound marketing, email marketing, and more.
Cost: Free
Created by: SC Training (formerly EdApp)
Scope: Digital marketing and its key channels, the evolution of digital marketing, an in-depth look at the digital marketing channels, basic digital marketing terms
Marketing Training Program #3
Search Engine Optimization (SEO)
There are a lot of factors to consider when coming up with an SEO strategy, and this SEO course by SC Training (formerly EdApp) is a good introduction to get to know the ins and outs of search marketing and SEO best practices. It’s packed with the basics of SEO, such as content quality, keyword research tactics, lead generation, paid search, technical optimization, and more.
Cost: Free
Created by: SC Training (formerly EdApp)
Scope: Reasons to invest in SEO, defining your SEO goals, keyword research, planning for high quality content, link building, technical optimization
Marketing Training Program #4
Diploma in Marketing Management
Alison’s Diploma in Marketing Management is a full overview of the marketing key concepts, marketing theory, marketing tools, and different marketing strategies. This marketing management training will help the learners gain marketing insights useful when making crucial business decisions.
Cost: Free
Created by: Alison
Scope: Marketing in the modern world, competitor analysis, marketing information system, marketing research, PESTEL framework
Marketing Training Program #5
Social Media and Electronic Communication
This marketing training program from SC Training (formerly EdApp) will guide learners on how to use social media and electronic communication effectively in retail. By assigning this course to your employees, they’ll learn about the different social media platforms that are useful for retail companies, such as Facebook, Twitter, and Instagram. Not only that, but this interactive course also covers social media in retail, social media engagement strategies, social customer care, and social media etiquette.
Cost: Free
Created by: SC Training (formerly EdApp)
Scope: Social media in retail, strategies for effective social media engagement, social customer care, basics of social media etiquette
Marketing Training Program #6
Understanding Customer Motivations
SC Training (formerly EdApp)’s Understanding Customer Motivations course will teach you the psychology of customers when it comes to their buying behavior. Having a deeper understanding of your customer’s motivations will enable your team members to develop ways to approach their marketing strategy. The course is designed with questions and situational exercises to help prepare your learners for real-life discussions with customers.
Cost: Free
Created by: SC Training (formerly EdApp)
Scope: Understand customer psychology, human motivators - how customers differ, how to keep customers, buying motivations
Marketing Training Program #7
Email Campaigns and Strategies
Email marketing has long been around and is still being used by companies to keep in touch with their customers, reach out to prospective clients, or send newsletters to subscribers. All these can boost their customers’ brand awareness and keep them updated with your company’s products and events. This marketing professional development course by SC Training (formerly EdApp) will guide your team members on how to write effective email marketing campaigns, how to manage the email list, and increase your sign up conversion rates.
Cost: Free
Created by: SC Training (formerly EdApp)
Scope: Email as a marketing tool, writing emails that work, managing the email list, email personalization
Marketing Training Program #8
Get Started with Digital Marketing
FutureLearn’s course explores the different types of digital marketing and the key platforms you can use to deliver your overall digital strategy. Digital technology is influencing and transforming marketing and business operations, and this course will guide the learners on how to establish an online presence using different channels.
Cost: 99 USD
Created by: FutureLearn
Scope: Digital marketing and key digital channels, macro and micro perspectives of digital marketing, digital technology and consumer behavior, value and challenges of digital marketing
Marketing Training Program #9
Upselling
Upselling by SC Training (formerly EdApp) will teach your marketing team all about the fundamentals of upselling and the various factors that contribute to creating upselling avenues. It explores the psychology of upselling, which is manifested by providing consumers with the “must-have” effect to entice them to upgrade. It also enlightens learners about the consumer decision-making process to help them identify opportunities to accelerate customer decisions. Plus, negotiation tips and tricks to handle and overcome hesitations or objections from customers.
Cost: Free
Created by: SC Training (formerly EdApp)
Scope: Identifying upselling opportunities, psychology of upselling, overcoming customer reluctance, the power of negotiation in upselling
Marketing Training Program #10
Social Media Policy
Most organizations have adopted the use of social media as a strategic move to publish business updates and relevant industry information. But, when promoting your product to all users and target audiences, your social media team needs to have a policy in place to ensure you're not breaking any social media guidelines. SC Training (formerly EdApp)’s social media policy course will teach your team the best social media practices, including compliance with policies to maintain your company’s professional image.
Cost: Free
Created by: SC Training (formerly EdApp)
Scope: Complying with social media policies, protecting company information, being ethical and responsible online, using personal accounts and remaining professional
Marketing Training Program #11
Brand Management
This marketing training program is perfect for those in charge of bringing awareness of your product or service and promoting its value to the public. Here in edX's Brand Management course, learners will get to know the basics of brand management, such as key terminology, principles, and theories. Learners will get to discover the different brand management strategies from different markets, but will have an emphasis on the Indian market.
Cost: Free
Created by: edX
Scope: Basics of brand management, key brand-related terminology, important frameworks and principles of branding
Marketing Training Program #12
The Strategy of Content Marketing
Coursera has partnered with UC Davis and none other than the top content marketing authority, Copyblogger, to bring this course to life. It starts with an introduction to the content marketing ecosystem, followed by the purpose and importance of content marketing. The next lessons cover how the 7A Framework works and how to create a marketing strategy through various content types and journey maps.
Cost: Free
Created by: Coursera
Scope: The content marketing ecosystem, 7A framework, crafting a content marketing strategy, strategic types of content, managing content
The marketing industry is always evolving, and it can be quite difficult to keep up with the latest market trends, consumer behavior, and marketing tools and technologies. This is when the need for a marketing training program gets into the picture.
Now, there’s a lot of training types you can cover to train your marketing staff. As a start, you can teach them about the common marketing topics fundamental for your company’s success. That includes digital marketing, content marketing, market research, branding and communication, analytics and data interpretation, and customer relationship management. The list goes on.
Using these diverse training types will guarantee you a well-rounded marketing staff with the right skillset necessary to excel in their roles. But remember that before you go on your marketing workshop, define your learning goals clearly and think about what you specifically want to achieve with the training. That way, you can prioritize according to your training needs.
Why is marketing training important?
Investing in a good marketing training program can completely change the game for your business. How so?
With specialized marketing training courses, your team can learn how to craft effective campaigns, reach the right audience, and boost your business’s growth. They’ll have no problem staying ahead of the game and keeping up with the trends and tools that can positively impact your business.
But it’s not just about staying updated—it can also instill in your staff a deeper understanding of the different aspects of marketing. This allows them to create campaigns that can resonate with your target audience.
Beyond the technical know-how, marketing training encourages your team to think outside the box and come up with fresh ideas to handle challenges. This newfound confidence and collaboration can lead to a cohesive and driven marketing team members that work together to achieve their shared goals.
Strengthen your marketing strategy with marketing training programs
Marketing is important in businesses as it is responsible for knowing what the consumers are looking for in a product and how the company will cater to their preferences. With an effective marketing strategy, consumers will be more likely to support and purchase products from the brand, resulting in higher sales and profit for the company.
But it’s also important to know that marketing is a big umbrella that has a lot of functions under it. Training your marketing teams can be difficult as there are a lot of topics that need to be covered. But, with the presence of online training platforms, you can easily find several marketing training courses that’ll suit your team's learning needs.