Top 20 Sales Courses
Sales courses are designed to help professionals develop the skills and techniques needed to increase performance and repeat successful sales. A lot of companies overlook the importance of providing training solutions and hire sales professionals without thinking about their future skill development. To help you boost your sales professionals’ overall sales knowledge and equip them with the skills they’ll need to connect with customers, build relationships, increase sales, and grow the business, we’ve provided over 20 highly recommended online sales courses that you can check out below.
1. How to Develop Strong Working Relationships
A great sales course to help level up the sales skills of your sales team is SC Training (formerly EdApp)’s free course on How to Develop Strong Working Relationships. This 6-part course is designed to help learners build better relationships with their peers and understand some of the steps they need to do in order to achieve that goal.
This course begins with a short introduction and a video on trust, respect, and credibility. It then dives into the key steps of developing strong relationships, methods to maintaining trust, and different ways to communicate effectively. You’ll also learn the importance of respecting differences and the practices you can use to achieve strong relationships .
Sign up on SC Training (formerly EdApp) and try this course for free. You can also discover other training resources in the extensive course library.
- Length: Flexible
- Location: Online
- Price: Free
2. Active Listening
The Active Listening course by SC Training (formerly EdApp) delivers the main principles of active listening and how you can use them for effective client communication and improved sales referrals. In the course, active listening is defined as hearing with full attention and understanding and you’ll discover why it’s a skill that must be practiced often in consultative selling.
The outcome of the lesson is how active listening is the key to building trust with your customers, figuring out their problems, and giving them good solutions.
- Length: Flexible
- Location: Online
- Price: Free
3. How to Effectively Overcome Any Sales Objection
This Skillshare course on How to Effectively Overcome Any Sales Objection can help you improve your objection-handling skills. The lesson highlights how to overcome concerns before they become an objection, how to uncover reasons for possible objections, and mistakes you should avoid in the sales process.
Taking a course like this prepares you for worst-case scenarios and will equip you with the knowledge to turn a missed opportunity into a potential sale.
- Length: Flexible
- Location: Online
- Price: Free 1-month trial, paid plans ( to 5 USD per month)
4. Making Great Sales Presentations
Jeff Bloomfield, a B2B sales expert and leadership coach, teaches the course Making Great Sales Presentations where he goes over the key aspects of good public speaking and how salespeople can bring their presentations to life. Learners need to pay for access, but you also can get a free 1-month trial on LinkedIn Learning.
- Length: Flexible
- Location: Online
- Price: Free 1-month trial, paid plans (0 to 0 USD)
5. Improving Your Sales Forecast
Dive into SC Training (formerly EdApp)’s short Improving Your Sales Forecast course and learn about how standardized sales processes can help you make better sales management decisions by identifying potential issues ahead of time. The course also discusses how you can use analytics to compare historical data and how you can implement data-driven forecasting CRM tools like Salesforce and LinkedIn Sales Navigator to track sales more effectively.
Interested learners can easily find this course on SC Training (formerly EdApp)’s content library with a variety of other resources on sales training.
- Length: Flexible
- Location: Online
- Price: Free
6. Asking Great Sales Questions
Discover the best ways to talk to your client in the jam-packed Asking Great Sales Questions course taught by Jeff Bloomfield. In this sales course, he walks you through how to ask the right questions and leverage sales tactics to gain an understanding of your customer’s goals.
After completion, you can take an exam and opt to get a certificate as well. One drawback of some LinkedIn Learning courses is that they do require a subscription.
- Length: Flexible
- Location: Online
- Price: Free 1-month trial, paid plans (0 to 0 USD)
7. Creativity is the New Sales Hack
The Creativity is the New Sales Hack webinar by Saleshacker covers techniques that sales reps can use to make sales processes more creative and tailored to their customers. Overall, the seminar is around 1 hour long and they require you to sign up for their newsletter before accessing the video.
- Length: Flexible
- Location: Online
- Price: Free
8. Professional Selling Skills Online Course
Professional Selling Skills Online Course is a fully comprehensive sales course by MTD Sales Training Specialists and it consists of 5 modules that are split up into 36 smaller sessions. Through the lessons, you’ll get a better understanding of some of the sales basics like how to get focused on selling and how to make successful cold calls. The course is well-suited to beginners but if you’ve been in sales for a while, this is also a great way to revisit the basics and polish your skills.
- Length: Flexible
- Location: Online
- Price: Free sample session, £97 GBP and additional VAT for all 36 sessions
9. Successful Negotiation: Essential Strategies and Skills
The University of Michigan offers the Successful Negotiation: Essential Strategies and Skills course for free on Coursera. It’s a month-long course that includes 4 modules. You will gain the techniques needed to be a successful negotiator and how to plan proper negotiation tactics. After completing this course, you have the option to earn a course certificate.
- Length: Flexible
- Location: Online
- Price: Free
10. Client Value Creation
Hosted on SC Training (formerly EdApp), the Client Value Creation course helps sales professionals learn how to create long-term opportunities by providing clients with excellent service and creating deals that are valuable to both parties. In the course, you’ll find simple questions and bite-sized lessons on ways to think, learn, and act as a sales professional. You can even play games at the end of each lesson to see how much you’ve learned from the course.
- Length: Flexible
- Location: Online
- Price: Free
11. How to Master the Art of Rapport Building
Learn about building good client relationships with Saleshacker’s How to Master the Art of Rapport Building course. There are two key speakers, Devin Reed and Alex Willeford, who teach you how to build trust, how to look professional, and how to strengthen your relationship with customers.
By the end of this course, you’ll be one step ahead of your competitors and on your way to growing your commissions.
- Length: Flexible
- Location: Online
- Price: Free
12. Getting a Yes – How to Prep, Pitch, Persuade, and Close
Getting a Yes: How to Prep, Pitch, Persuade, and Close is a great online sales course hosted on Skillshare. In the course, Tom Goodwin takes the learners through 48-minutes worth of bite-sized lessons on the best practices for preparing, making, and closing a sale. Unlike some of the free courses listed above, you will need to subscribe to Skillshare to access the lessons.
- Length: Flexible
- Location: Online
- Price: Free 1-month trial, paid plans ( to 5 USD per month)
13. Introduction to Sales – 8 Steps to Explode Your Sales
Offered on GoSkills, Introduction to Sales: 8 Steps to Explode Your Sales highlights some of the basic steps in a sales training program. Throughout the 31-lesson course, David Brownlee teaches you everything about refining your sales technique with real-world examples to the best ways to know your customers. Although you can watch the lessons anytime, there is a subscription fee to access them.
- Length: Flexible
- Location: Online
- Price: Free 1-month trial, paid plans (0 USD per month or 25 USD per year)
14. An Online Sales Training Course To Help You Close Deals More Consistently
Customer Centric Selling provides the course “An Online Sales Training Course To Help You Close Deals More Consistently” for a 95 one-time payment fee. Within the 10-module course package, you’ll find 68 instruction videos on how to sell, close deals, and gain a competitive advantage. They also give learners downloadable PDF resources and lifetime access to their current, revised, and even new courses.
- Length: Flexible
- Location: Online
- Price: 95 USD one-time payment
15. Sales Training – Building Your Sales Career
The Sales Training: Building Your Sales Career course offered by Hubspot on Coursera delivers 5 lessons that give you a better understanding of topics like passive and active buyers, customer attention, and solution thinking. You can start the lessons on your own time and earn a certificate after completing the entire course.
- Length: Flexible
- Location: Online
- Price: Free
16. The Art of Selling
Linkedin Sales Academy’s The Art of Selling is a 5-part course that talks about how professionals can modernize and reinforce their sales approach by understanding how sales has evolved, how to prospect clients using technology, and how to set their first and closing call for more effective negotiations. The lessons are easy to digest and expound on ways to target and engage with clients.
- Length: Flexible
- Location: Online
- Price: Free 1-month trial, paid plans (0 to 0 USD)
17. Sales Skills – The Sales Training Master Course for Entrepreneurship, Freelancers, and Creatives
Patrick Dang is an international sales trainer that introduces the sales machine methodology in his Skillshare course, Sales Skills: The Sales Training Master Course for Entrepreneurship, Freelancers, and Creatives. Learners can gain insights on how to successfully run a business meeting, the best ways to pitch an idea, and even turn skeptics into customers.
- Length: Flexible
- Location: Online
- Price: Free 1-month trial, paid plans ( to 5 USD per month)
18. Strategic Thinking
One of LinkedIn Learning’s more popular courses, the Strategic Thinking course offers sales professionals a guide on how to gather data, learn from mistakes, implement strategies, and find solutions to a client’s problems. You can choose to buy the course as a stand-alone or get a paid plan to get access to other available sales courses.
- Length: Flexible
- Location: Online
- Price: Free 1-month trial, paid plans (0 to 0 USD)
19. Comprehensive Encyclopedia of Sales Plays
Join Becc Holland and Scott Barker in the Comprehensive Encyclopedia of Sales Plays webinar to learn about building your messages for effective sales plays. Through this course, you’ll also gain an understanding of predictable and repeatable sales pipelines that you can use as a sales professional.
- Length: Flexible
- Location: Online
- Price: Free
20. Understanding Customer Motivations
Through the Understanding Customer Motivations course on SC Training (formerly EdApp), sales professionals can learn about the whys of customer behavior and how this affects sales success. There are 4 modules in the course and – like with most SC Training (formerly EdApp) courses – learners can go through the lessons at their own pace. The questions and situational examples shown throughout the course can also help you retain the lessons better.
- Length: Flexible
- Location: Online
- Price: Free
Every sales professional has different goals when it comes to sales training, such as boosting their skills, improving sales prospecting, and helping their organization hit the elusive ROI. Hopefully, you find what works for you through this extensive list.
Looking for training courses for other parts of your business? Sign up for free on SC Training (formerly EdApp) and check out the course library.
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Author
Hannah Malmstrom
Hannah is an eLearning writer who dedicates her time to creating in-depth content about SC Training (formerly EdApp), a multi-award-winning mobile LMS that has pioneered one of the most progressive microlearning solutions on the market. She brings years of writing experience in the online software industry to her current role in the eLearning sphere. When she's not writing, you can find her catching up on new anime series or re-reading her favorite novels.