10 Business Writing Courses
We’ve listed down the best business writing courses for you to check out. These online business writing classes tackle topics such as how to raise brand awareness through writing, how to close better deals, and how to write business proposals.
1. Effective E-mail Communication by SC Training (formerly EdApp)
E-mails are the primary source of communication in and out of your organization. Crafting a bad e-mail can end up creating conflicts and misunderstandings within the organization and with your customers. With SC Training (formerly EdApp)'s Effective E-mail Communication, your team will learn how to avoid that.
Here, they'll learn how to improve their e-mail communication skills, so they can send clear, courteous, and considerate emails. This business writing course is divided into five sections that cover the who, what, why, when, and hows of effective email communication. Additional topics covered include the advantages of efficient email communication and the components of an email message and address. After teaching your team the fundamentals, it offers expert advice on email organization and composition, which can greatly enhance their interactions with their bosses, colleagues, and clients.
You can now effortlessly track your team's training progress while on the job, thanks to SC Training (formerly EdApp)'s Practical Assessment tool. Simply scan your team's QR code to swiftly check off items, offer comments, and evaluate your trainees in real time.
- Cost: Free (up to 10 users)
- Scope: All about effective communication, inbox organization, e-mail writing tips
Created By SC Training (formerly EdApp)
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2. E-mail Campaigns and Strategies by SC Training (formerly EdApp)
At the core of every marketing strategy are e-mail campaigns. They help give a wider reach to potential customers and keep your current ones engaged and updated. SC Training (formerly EdApp)’s E-mail Campaigns and Strategies will teach your team how to perfectly craft the right e-mail campaigns for your organization.
This course begins by informing your learners about the importance of emails and why they're still useful today. It distinguishes transactional emails from marketing or discovery emails and introduces learners to the most popular email applications used by businesses. The following course will go over many methods and tactics for sending efficient marketing emails, such as the KISS approach, A/B testing, message customization, and mobile optimization. Finally, they'll understand how to maintain email lists and convince customers to sign up for email subscriptions.
- Cost: Free (up to 10 users)
- Scope: Email as a tool for marketing, effective email writing, email list administration, email customization
Created by SC Training (formerly EdApp)
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3. Effective Communication by SC Training (formerly EdApp)
Effective communication enhances your team's communication skills in all forms, including direct, public, and virtual communication. This digital marketing course covers subjects such as improving communication skills, public speaking, and e-mail interactions. As a result of completing this course, your teams will become better communicators in any context. But, before completing the course, they'll be required to complete a quiz to assess their grasp and understanding of the material.
Additionally, using discussion boards and feedback lesson slides, SC Training (formerly EdApp) promotes social and peer learning. You can take advantage of its features to practice effective communication and obtain feedback on the course or anything else related to your organization. Encourage your team to learn from the specialists in their teams and to share their ideas and practical recommendations.
- Cost: Free (up to 10 users)
- Scope: Revamping communication skills, speaking publicly effectively, connecting electronically through emails
Created by SC Training (formerly EdApp)
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4. Social Media and Electronic Communication by SC Training (formerly EdApp)
With the rise of social media in the last decade, learning how to write effective copy should be at the top of your training program list. If you’re looking to train your learners, SC Training (formerly EdApp)’s Social Media and Electronic Communication is a good place to start.
SC Training (formerly EdApp) offers marketing professionals a comprehensive approach to using social media effectively, no matter what business you're in. These sessions will expose them to several social media networks, such as Facebook, Instagram, Twitter, and Pinterest, and how copies for each differ. This interactive course also teaches them excellent customer service techniques and the fundamentals of social media etiquette. There's also a detailed course on social media engagement methods, such as harnessing social analytics, maintaining a consistent voice, and initiating and maintaining a dialogue.
- Cost: Free (up to 10 users)
- Scope: Strategies for effective social media engagement, compassionate social customer care, proper social media etiquette
Created by SC Training (formerly EdApp)
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5. English for Freelancers by SC Training (formerly EdApp)
The British Council and Gaza Sky Geeks produced this SC Training (formerly EdApp) course to help your team write effectively to get your business off the ground and running. The course teaches them tips and tricks for business writing. It explains how to develop a CV, set up an online freelancer profile, and evaluate potential clients.
While these are mainly freelancer topics, you can tweak these lessons and have your team use them for setting up your company profile on UpWork and reaching out to prospects through different platforms. In between sessions, there are also practice tasks to help them put what they've learned so far into practice.
- Cost: Free (up to 10 users)
- Scope: Building a business profile, evaluating potential clients, marketing your brand
Created by SC Training (formerly EdApp)
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6. Communication in Project Management by SC Training (formerly EdApp)
With SC Training (formerly EdApp)'s Communication in Project Management, you can teach your teams the most important communication skills in project management. While it was designed primarily for project managers, it also works as a wonderful business writing course for those who're constantly communicating with peers and third-party partners.
This course begins with a thorough introduction to communication, which discusses how communication works and the elements that influence it. Following that, it delivers to your team a set of guidelines for excellent writing, which can be used to create emails or presentations. It then helps them maximize their communication skills to teamwork by teaching them about cooperation and delegating. Overall, this training is beneficial for maintaining effective communication throughout the project management process.
- Cost: Free (up to 10 users)
- Scope: Intro to communication, effective business writing, better collaboration, delegation
Created by SC Training (formerly EdApp)
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7. The Bid Proposal Cycle by SC Training (formerly EdApp)
Bidding for proposals is a cutthroat process. Your teams can spend so much time writing the perfect proposals and still lose a prospect in the process. Luckily, with SC Training (formerly EdApp)’s The Bid Proposal Cycle course, you can lessen the chances of that happening.
This business writing course goes into detail about facilitating discussions before creating a proposal. This means learning how to get exactly what your clients need and want, so your team can figure out how to deliver the best product or service to them. It also tackles how to identify competitive bidding methods and how to write and win contracts for your organization.
- Cost: Free (up to 10 users)
- Scope: How to facilitate bid proposal discussions, how to identify competitive bidding methods, how to write and win contracts
Created by SC Training (formerly EdApp)
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8. Search Engine Optimization (SEO) by SC Training (formerly EdApp)
The Search Engine Optimization (SEO) course from SC Training (formerly EdApp) is a business writing course that teaches your digital marketers how to write the best content, gain better traffic, and score quality leads. The first section of the course discusses the necessity of investing in SEO and identifying SEO goals, both of which are critical in implementing an effective SEO strategy.
It then delves into fundamental SEO issues like keyword research, content preparation, and even link-building methods like blog commenting, guest blogging, and expert round-ups. Learners will also develop a deeper grasp of the many parts of technical SEO as they progress through the modules, such as site speed optimization and duplicate content prevention.
- Cost: Free (up to 10 users)
- Scope: Investing in SEO, creating SEO goals, content planning, keyword research, link development, technical optimization
Created by SC Training (formerly EdApp)
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9. The Language of Sales by SC Training (formerly EdApp)
SC Training (formerly EdApp)'s Language of Sales program can help your team in developing relationships with clients, offering them extra information into how to properly market your items. It starts with training on how to build customer trust by being aware of the issues that they face and using them to build rapport.
This course will also teach them how to build compelling arguments through e-mails and other types of business writing formats while overcoming pushbacks and issues from customers. It also underlines the need for resilience, which is a skill that every salesman should have while dealing with challenging clients.
- Cost: Free (up to 10 users)
- Scope: Developing customer connections and trust, generating persuasive arguments, and managing difficult circumstances
Created by SC Training (formerly EdApp)
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10. The 5 C's of Writing News for Mobile Audiences by SC Training (formerly EdApp)
If your team has trouble writing press releases, SC Training (formerly EdApp)'s business writing course, The 5 C's of Writing News for Mobile Audiences, will help them get started. Here, they'll learn the principles of creating press releases that create maximum engagement and repeat visits from news organizations to your business. They'll also learn how to structure their articles according to the "5 Cs" of great writing: conversational, considerate, succinct, contextual, and chunky. This course will also lead them through the process of revising and choosing the proper words, as well as building snappy headlines and easy-to-digest material that will appeal to their target audience.
- Cost: Free (up to 10 users)
- Scope: Conversational, thoughtful, succinct, contextual, and chunky writing, mobile news word alternatives, mobile news format, writing process
Created by SC Training (formerly EdApp)
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As a business, your team’s writing skills can make or break your organizational success. Whether they’re writing emails, reports, or memos, their written communication is a reflection of your organization’s competence, intelligence, and attention to detail. If you want to succeed in today’s competitive business world, it’s essential to invest in your team’s business writing skills. One way to do this is by enrolling in online business writing courses. Free business writing courses can help your team close better deals and increase your organization’s brand awareness. Read our article above to check out some of the best business writing courses available.