EdApp by SafetyCulture

10 Dealership training

Car dealers require a wide range of skills to excel at their jobs. To help you, we've curated some dealership training designed to improve the sales skills and performance of your staff. Courses on effective negotiation, planning sales calls, closing a deal, and other topics are included.

Dealership training - SC Training (formerly EdApp) - Featured Image
Last published: 6th May 2024
Dealership training - The Bid Proposal Cycle

1. The Bid Proposal Cycle

The Bid Proposal Cycle is a step-by-step training guide to acquiring clients and tracking the complex process of preparing and submitting bids. This is especially crucial for closing B2B accounts that require a ton of vehicles.

SC Training (formerly EdApp)'s Bid Proposal Cycle course will teach your car sales reps how to write winning bid proposals for your company. This automotive sales training includes three microlessons that your team can complete in a flash, thanks to SC Training (formerly EdApp)'s interactive microlearning approach.

The lessons cover how to manage a bid proposal cycle, evaluate competitive bidding strategies, and write proposals that win contracts. This can help your team secure clients and increase your dependability as a vendor in future bids.

  • Cost: Free
  • Scope: Facilitating a bid proposal cycle, competitive bidding methods, winning sales contracts

Created By SC Training (formerly EdApp)

Explore this free course
Dealership training - Agile Sales Management

2. Agile Sales Management

Your sales team will learn how to be adaptive with SC Training (formerly EdApp)'s Agile Sales Management course, allowing them to address sales goals and difficulties in a timely manner. To gain a basic understanding of this subject, they'll discover what agile sales management is and why it's important, particularly in account-based selling and car sales.

They'll then investigate several ways to implement agile sales management. Accountability, adaptive planning, cooperation, iteration, and measurement are all part of this. Other topics covered include organizational best practices, predictability and projections, and recognition and measurement. 

  • Cost: Free
  • Scope: Agile sales management definition and relevance, agile sales management tactics

Created by SC Training (formerly EdApp)

Explore this free course
Dealership training - Planning a Sales Call

3. Planning a Sales Call

According to studies, the most successful salespeople organize their calls in advance to enhance their chances of meeting their sales targets. SC Training (formerly EdApp) Planning a Sales Call  course covers a wide range of valuable suggestions and strategies for helping your auto sales team plan and carry out productive sales calls.

This car salesperson course goes over a comprehensive overview of the major steps and best practices for developing a strong sales call plan. It discusses the recommended research methods as well as setting clear and SMART goals (specific, measurable, achievable, relevant, and time-bound). Your sales reps will also learn how to plan call interactions, anticipate common sources of hesitation, and develop effective responses.

  • Cost: Free
  • Scope: Building an objective, strategizing sales calls

Created by SC Training (formerly EdApp)

Explore the course
Dealership training - Closing a Deal

4. Closing a Deal

As an automotive industry training platform, SC Training (formerly EdApp) has designed an easy-to-understand course on how your salespeople can close deals better. Closing a Deal is a great course for car sales training and training ideas for car sales, teaching your staff the best ways to convert prospects into clients.

This course will teach learners how to ask the proper questions and select the best tactics (take away, soft, or assumptive) for each particular situation. They'll also discover the significance of developing strong connections with stakeholders, recognizing and addressing their wants or concerns, and matching their aims in order for the transaction to be successful.

  • Cost: Free
  • Scope: Contemporary closing tactics, stakeholder interactions, finishing a deal

Created by SC Training (formerly EdApp)

Explore the course
Dealership training - Knowing Your Market

5. Knowing Your Market

Before developing a sales strategy, your auto sales reps must first understand your target market. This SC Training (formerly EdApp) sales course on Knowing Your Market will look at how knowing your market can help your team make the right judgments and decisions by conducting market research.

It discusses the fundamentals of market research to get customer insights and distinguishes marketing research from market research. Your salespeople will also be able to assess their market and guarantee that their results are up-to-date and relevant, allowing them to stay ahead of the competition. 

  • Cost: Free
  • Scope: The significance of understanding your target market, the principles of market research, making relevant market research

Created by SC Training (formerly EdApp)

Explore this free course

Explore our library including dealership training

Dealership training - The Language of Sales

6. The Language of Sales

Auto sales training is more than just simply learning how to sell vehicles. It also covers how to make connections and navigate difficult sales circumstances. This course covers the fundamentals of practical communication skills and sales methods required to get your team's vehicle sales training off to a good start.

This three-part training program incorporates concepts from well-known business speakers and authors. It explains how to actively listen, grasp what buyers want, and communicate with them in a way that fosters long-term partnerships. It'll teach your sales reps how to take advantage of familiarity to create arguments that their buyers will understand.

Because of this course, your salespeople will be able to build the mental strength and resilience needed to deal with challenging sales circumstances with poise and ease once they’ve completed the course.

  • Cost: Free
  • Scope: Establishing relationships and cultivating trust, generating persuasive arguments, managing difficult circumstances

Created by SC Training (formerly EdApp)

Explore the course
Dealership training - Competitive Landscapes

7. Competitive Landscapes

Staying ahead of the competition might be difficult, but with SC Training (formerly EdApp)'s Competitive Landscapes, you'll be able to teach your vehicle sales crew how to outperform competitor brands and win more clients. They'll understand how to do a complete competition analysis and put it into action by the end of this course.

This course looks at how to gather useful insights and market trends for competitive landscape research. Your car sales reps will understand how to create effective counter strategies and battle cards, such as company profiles, price tiers, and product/service overviews. They'll also discover how to monitor and respond effectively to market shifts and competitor activity.

  • Cost: Free
  • Scope: Advantages of doing a competitive landscape study, generating counter strategies, competitive intelligence

Created by SC Training (formerly EdApp)

Explore this free course
Dealership training - Improving Your Sales Forecast

8. Improving Your Sales Forecast

SC Training (formerly EdApp)'s car salesperson training course emphasizes the importance of having a well-defined procedure throughout your organization and using predictive analytics to boost sales projections. It begins by outlining the advantages of having a consistent approach to predicting success to avoid human errors.

It also discusses the factors that can influence a sales prediction, identifies overestimation and underestimation, and offers advice for a more accurate estimate. This training also encourages teams to apply artificial intelligence (AI) and machine learning forecasting technologies to automate time-consuming work and processes.

  • Cost: Free
  • Scope: Using data to standardize the sales process, AI and machine learning

Created by SC Training (formerly EdApp)

Explore the course
Dealership training - Upselling

9. Upselling

SC Training (formerly EdApp)'s Upselling course will teach your car sales team the principles of upselling as well as the numerous aspects that contribute to the creation of upselling channels. It delves into the psychology of upselling, which is shown by giving the customers the "must-have" effect to convince them to upgrade.

It also educates them on the consumer decision-making process, allowing them to find possibilities to accelerate closing deals. To demonstrate this, it'll present negotiation tips and tactics so that your sales reps can figure out how to handle and overcome customer reservations or objections.

  • Cost: Free
  • Scope: Upselling fundamentals, psychology of upselling, overcoming consumer hesitation, negotiation tactics

Created by SC Training (formerly EdApp)

Explore the course
Dealership training - Negotiation Fundamentals

10. Negotiation Fundamentals

A car salesperson with bad bargaining abilities would most likely lose customers and other sales opportunities, which can affect your organization. To avoid this, teach your workforce the fundamentals of negotiating. The Negotiation Fundamentals course from SC Training (formerly EdApp) will help them acquire the knowledge, skills, and confidence they need to address complaints, establish common ground, and successfully close transactions.

This dealership training includes four short mini-lessons that begin with the necessity of bargaining and how to maximize its benefits in sales talks. By the end of this course, your team will understand the numerous advantages of negotiating to create a win-win situation for both themselves and their clients.

  • Cost: Free
  • Scope: The necessity of negotiation, how to influence even when you don't have authority, how to improve your negotiation skills, and how to ask for everything (and get it)

Created by SC Training (formerly EdApp)

Explore this free course

Get a competitive advantage with dealership training

Product knowledge alone won't give your team as many closed deals as they could in today's corporate world. It takes more than knowing cars' technical features to entice new and veteran car owners to get them, especially in the auto sales industry. It entails developing a sales mindset, keeping clients satisfied, and bargaining for the best deals possible.

Dealership training can give your team a competitive advantage and help them develop into trustworthy and competent sales experts. They can enhance their sales tactics, adopt a customer-centric approach, and be more confident and motivated at work if you give them appropriate and entertaining training materials. Read our article on how to get started on automotive sales training.

And the best part? Your team can complete courses anytime, anywhere, on any device.

or book a demo with us today
Privacy|Terms & Conditions|Security| © SC Training 2024